Deputy Director of Sports Research Center of Shanghai Institute of Physical Education
Visiting Professor, School of Management, Beijing Sport University
Visiting Professor of Hubei University
Adjunct Professor of Chengdu Institute of Physical Education
Visiting Professor of Shenyang Institute of Physical Education
Director of the Organizing Committee of Shenyang Division of the 12th National Games
Technical expert of the 11th National Games Organizing Committee.
Invited consultant of Jinan Division of the 11th National Games and consultant of the National Games Village.
Marketing consultant of the 11th National Games.
Technical Director of the Organizing Committee of the 4th National Games.
Technical expert of Jiaxing Preparatory Committee for the 14th Zhejiang Games
The Chief Producer of the Large-scale Theme Party of "Happy All-Star Public Welfare Festival", a major public welfare activity of Shanghai World Expo
Chief technical adviser of "Stars Show You the Expo", a major public welfare activity of Shanghai World Expo.
Chief expert of economic and social development (sports culture) of Nanyang City and Laiwu City People's Government.
1979, 1978, consultant for scientific reconstruction of post-disaster economic and social undertakings of Wenchuan County Party Committee and County People's Government, initiated the market development of "naming rights" of the first sports event in China, and won 30,000 yuan in cash sponsorship.
From 1975 to the 3rd National Games, I have participated in and participated in the 9th National Games continuously.
1990-2000, when he was the leader of China national team, he led China national team to win 88 gold medals in the Asian Championships and above, and won the honorary title of "Advanced Worker in National Training Base".
200 1, Deputy General Manager of Yuexing Co., Ltd. in the 9th National Games, in charge of market development, won the third-class merit. Plan and implement the first paid transfer of TV broadcasting rights in the history of the National Games. The planning, marketing and implementation of the torch relay of the 9th National Games [entered a new era]-created the largest amount of funds for a single activity, a single resource and a completely market-oriented operation in the history of China's National Games, and created and operated the first Internet electronic torch relay in the history of China's sports events.
In 2002, the senior consultant of market development in the 4th China Aviation and Aerospace Expo turned losses into profits for the first time and won the "Outstanding Contribution Award".
In 2004, the general supervisor, consultant and deputy secretary-general of the 5th National Farmers' Games, the first time in the history of large-scale comprehensive games in China, won the only "Special Contribution Award" and was commended and rewarded by the Jiangxi Provincial People's Government.
In 2005, the 10th National Games won the "Special Contribution Award" for its overall business planning and complete market operation.
The first China Sports Marketing Star Award in 2006, the only individual winner of "Excellent Planning Award".
In 2006, the consultant of Foshan Preparatory Committee for the 12th Guangdong Games won the "Outstanding Contribution Award".
In 2007, the market development consultant of the 6th National Urban Games won the "Outstanding Contribution Award".
In 2008, the master plan of the 6th National Peasant Games won the "Outstanding Contribution Award". Won the honorary certificate of outstanding contribution issued by Fujian Provincial Party Committee and Fujian Provincial People's Government.
In 2008, "One World, One Dream", a large-scale and important publicity and cultural activity for the 2008 Beijing Olympic Games, sponsored by the IOC, the Chinese Olympic Committee and the Beijing Olympic Organizing Committee, was planned by the Olympic Treasures Exhibition of the IOC in China, and was awarded the official honorary certificate of the IOC by IOC President Rogge and Honorary President Samaranch in recognition of outstanding contributions to the Olympic Movement.
In 2009, the technical expert of the 11th National Games Organizing Committee, market development consultant, invited consultant of the Organizing Committee of Jinan Division and village consultant of the National Games won the honorary titles of "Advanced Individual of the Organizing Committee" and "Outstanding Contribution Award".
In 2009, he was awarded the honorary title of "Excellent Instructor of Students' Extracurricular Science and Technology Works Competition" by Shanghai Municipal Committee of the Communist Youth League, Shanghai Association for Science and Technology, Shanghai Municipal Education Commission, Shanghai Science and Technology Commission and Shanghai Federation of Students.
In 2009, he won the second prize of teaching achievement of the State Sports General Administration.
In 2009, he was awarded the honorary titles of "Shanghai Model Teacher" and "Model Teacher's Ethics".
20 10 was commended as "outstanding contribution" by the organizing committee of the 4th National Games.
20 10 was awarded the "Special Award" by the Organizing Committee of the 13th Guangdong Games.
20 10 was awarded the "Special Contribution Award" by the Organizing Committee of China International Aviation and Sports Festival.
20 10 was awarded the honorary title of "Master of Teaching" by Shanghai Institute of Physical Education (1). He used to be the chief project leader of the national social science fund research project "National Games Market Development Research".
2. Deputy Head of the General Research Group of "Research on Statistical Indicators of Sports Industry" of the State Sports General Administration
3. Head of the research group on the relationship between sports industry and sports undertakings of the State Sports General Administration.
4. Head of the research group of "The position and role of government sports authorities in the sports industry" of the State Sports General Administration.
5. Head of the research group of "Market Development Research of Mass Sports Activities" of the State Sports General Administration.
6. Head of the general research group of Wenchuan post-disaster scientific reconstruction (sports) planning.
7. "Analysis on the Ability of Employees in Sports Industry", the leader of the research group of "Guidelines for the Preparation of National Sports Conference" of the State Sports General Administration.
Discussion on Promoting the Market Development of the National Games
1 1 Research on Market Development and Reform of National Games
Research on the Market Development of Large-scale Sports Events in Shanghai —— Focusing on the 13th Shanghai Games.
A preliminary study on the development model of sports industry in China-learning from the experience of developed countries
Draw lessons from the successful experience of Olympic market development and build the brand of National Games.
On the Market Development Strategy of National Games
On the Social Value of the National Farmers' Games
Analysis on the relationship between sports cause and sports industry
Comparative study on market development between Olympic Games and National Games
The establishment of the functions of the government sports authorities in the management of sports industry.
A Comparative Study on the Organization System of Market Development between Olympic Games and National Games
Research on brand building of national fitness activities —— From the perspective of National Sports Conference 1. Operation and Management of Sports Events, People's Sports Publishing House, published in 2007.
2. Selected Cases of Sports Events, published by People's Sports Publishing House, 2008
3. Handbook of Operation and Management of Sports Events, People's Sports Publishing House, 2009
4. Operation and Management Process of Sports Events, published by People's Sports Publishing House, 20 10.
5. Sports Events Operation Practice 2011Published by People's Sports Publishing House in March.