What is traditional retail? Just like you find a store, open a store, and then wait for customers there, or let people promote it. More is to do some online promotion, and then it's gone.
Not surprisingly, everyone should know "one", such as making an official WeChat account. They are content producers and a way of life. They are a scaled-down BBC, which feels cool and beautiful. Now they have transformed into e-commerce, opened an offline store in Shanghai, that is, started to do new retail, earning at least 200 million yuan a year, which is still conservative, provided that they make the content online and the content is recognized by everyone.