1. Market Strategy and Development Making a competitive market strategy and plan is the basis and guideline for carrying out effective publicity activities. This will be the most effective and direct way for you to attract members. It will involve the arrangement of advertising promotion activities, the change of admission fees and so on. It is an aspect that club managers need to pay special attention to.

2. Perfecting the sales department is the core of the whole sales activity. Establishing a reasonable sales organization, fully training sales staff and setting reasonable sales targets are several important steps to improve the sales department.

3. Membership sales skills Membership sales skills are necessary skills for salespeople, which are directly related to the performance of salespeople and the income of the club. Sales staff should master these skills and use them appropriately when necessary.

Main sales skills:

Choose the appropriate wording for 1

2 make an appointment in advance

Provide members with a variety of choices

Attract the attention of potential members

5. Explain by formula.

6 making documents

7 Use the sales environment

8 there are more!

4. Every sales behavior of closing a transaction and refusing to trade will be manifested in buying a membership card and not buying a membership card in the end. How to make the result into a transaction, so that there is still room for manoeuvre in the rejected sales behavior at that time, all need certain skills, and you need to train the sales staff accordingly, paying special attention.

5. Planned stable membership (member retention) In addition to recruiting new members, retaining old members is also an important task of the club. Because the cost of developing a new member is always higher than keeping an old member. In this case, we should start with the communication with members and the quality of service. Technical level, etc. To minimize the loss rate of members. The elements of service are punctuality, adaptability, working ability and durability. Clubs must strengthen their sense of service.

6. Financial Management Financial management is very important for any club to control expenses and improve profits. You need to learn and use various effective management tools to strengthen this part of the work and make it a favorable tool for your club to get the maximum profit. Some forms and templates will be involved below.

1, the project plan chart (PERT) helps you to track the implementation progress of the market plan.

2. Project planning helps you to break down a large project reasonably and make your work team work more effectively.

3. The sales department analysis table is the beginning of all work, which lists the club's business goals and objectives, work distribution and other basic items. Generally speaking, it is to plan how to improve the sales process (impact ratio: 1-5).

4. The priority list of the sales department helps you to prioritize your work, so that you can finish your work with emphasis and emphasis.

The target list of the sales department is a good way to follow up one of the projects, and you can adjust the work progress in time according to your implementation.

6. Work report form is a management tool to ensure the smooth development of work and effective management by management.

7. The performance evaluation table of club employees makes the work of salespeople get quantitative evaluation, thus continuously improving the sales quality and performance.

8. Several methods to maintain a high membership stability rate/several main factors for members to quit the club.

9, the pain factor-how do you do it as a self-test, to check the problems in your club.

10, zero turnover rate Keeping a membership record will help you find out the reasons why members quit, thus speeding up your action plan in time and working hard for the new goal of 5% turnover rate.

1 1. Action plan for major withdrawal phenomena.

12. Member retention list (stable member checklist) This is a work list to remind you of the matters that should be paid attention to in member retention. It can be increased or decreased according to the different situation of your club.

13, statistics of expired members

14. The telephone follow-up form for zero-consumption members helps your customer service department to track and investigate non-consumption members in time, improve service and avoid the loss of members.

15, physical examination reservation card

16, reservation card

17. Member Payment List

18, new member service tracking calling card

19, health coach log

20. service checklist (check with the following four factors) the elements of service: punctuality, adaptability, working ability and durability.

2 1, fitness plan and methods to stabilize members It is important to let members participate in his fitness plan. After the members begin to implement the fitness plan, the club should establish a corresponding follow-up plan to follow up.

22, fitness log is mainly to check the fitness activities.

23. Member Communication List Use this form to evaluate the close relationship between the club and its members.

24, club financial situation analysis table (example) learn how to fill in the form. This is general information about budget and financial forecast. It shows the data in the existing income statement as a percentage, which is used to compare the actual operating situation with the expected percentage. Through this table, we can draw the trend chart of club operation and make clear whether the operation is successful or not.

25. Expenditure budget report (attached with short-term income and expenditure analysis table) helps: control financial expenditure/make financial plan/compare past and present/compare reality and expectation. So as to keep abreast of the budget implementation and make adjustments when necessary.

26. List of club staff

27, employee salary and schedule

28. Weekly wage level report

29, profit department worksheet-income statement

30, profit department worksheet-expense table

3 1, profit department target table The above three tables are used together to cooperate with business departments to improve revenue and profit.