interconnection
Yao Ming is worth 700 million.
Yao Ming, 28 years old and 2.26 meters tall, 1985 was selected for the Shanghai team and joined the Rockets in 2002.
On the Hurun Report, Yao Ming is worth 700 million RMB. Its income mainly comes from two parts: Rocket's salary of $76 million (equivalent to RMB 560 million) for five years and advertising endorsement income of $2 1 10,000 (equivalent to RMB 654,380+RMB 400 million). Yao Ming ranks seventh in the global income ranking of non-American athletes published by Sports Illustrated. In addition, the profit and loss of Yao Ming's investment in restaurants, gyms, music websites and other projects have not been announced.
The total purchase price of all shares is about 20 million yuan.
Is it acquisition or debt repayment?
At 6 o'clock last night, Yao Ming officially announced through the Shanghai media that he would take over the Shanghai men's basketball team. The investment management company authorized by Yao Ming and fully operated by the Zhi Yao team has reached an agreement with the shareholders of Shanghai Oriental Basketball Club on the transfer of the club's equity, and formally signed a framework agreement to transfer all the equity to Yao Ming.
However, Yao Ming and Shanghai Wenguang Group did not announce the purchase price and other contents. Zhang, general manager of Shanghai Oriental Basketball Club, said that the matter involved the transfer of state-owned assets, and the relevant details will be announced after the asset evaluation.
However, this matter is not so simple. It has long been rumored that Yao Ming's acquisition of the Shanghai Men's Basketball Team is actually a debt repayment. Before going to the NBA in 2002, Yao Ming reached an agreement with the Shanghai Men's Basketball Team to pay the training fee. It is said that this training fee with a total value of $3.5 million was only paid by the Yao family for $250,000 in the first year, and it has not been cashed since. Yao Jia "owes" the Shanghai Men's Basketball Team $3.25 million, which is exactly equivalent to the rumored acquisition amount of RMB 20 million. "In a sense, Yao Ming has always had a sense of belonging to the Shanghai Men's Basketball Team," said a person close to Yao Ming. "No matter whether the rumors are true or not, whether it is acquisition or debt repayment, Yao Ming has now done its duty."
It is reported that the Shanghai Men's Basketball Team is conducting an audit evaluation and will submit a share transfer report and a preparation report for next season to the Basketball Management Center of the General Administration of Sport at the end of this month. According to insiders, the final purchase price is expected to be around 20 million yuan. "This is a loss-making enterprise, which is equivalent to a burden. Of course, it won't cost much to carry the burden. " It is estimated that Yao Ming will officially become the boss after the equity transfer in two months.
prospect
Annual investment150,000 yuan.
How long can Yao Ming last?
Background 1 The normal operating cost of a CBA team in one year is150,000.
Background 2 At present, only Guangdong Hongyuan is profitable among CBA teams, and the rest are unable to make ends meet.
Shanghai men's basketball team lost 654.38 billion yuan in ten years.
Although he became the owner of the team, in the eyes of experts, Yao Ming's acquisition is definitely a risky investment. In recent years, the Shanghai men's basketball team is the worst in China Basketball League (CBA) in terms of attendance, TV broadcast, sponsor attraction and team performance, with a loss of nearly 100 million in ten years. The general manager of a southern team can't help but boast that Yao Ming is "courageous". After all, it is not a small amount to invest the most basic operating expenses150 thousand every year. "In the immature CBA environment, if the team can't make a profit, once Yao Ming's NBA career is over, he will become a' loser'."
There are many problems and it is difficult to make a profit.
According to the data released by CBA, only Guangdong Hongyuan is profitable among CBA 18 teams. Their income mainly includes about 5 million champion prizes, 8 million tickets, and 6.5438 million advertisements and other related products. Other teams cannot make ends meet. Experts believe that "CBA league may be healthy and international in form, but there are many problems!" Yao Ming is unlikely to bear tens of millions of operating expenses every year, and his business model will be more inclined to social financing and sponsorship, but the problem is that CBA has no profit point yet. If the operation of Shanghai Men's Basketball Team is delayed, the basic operation of the team needs to pay150,000 yuan every year. How long can Yao Ming last? Liu Hongjiang, general manager of Guangdong Hongyuan Club, said, "Yao Ming's entry into CBA, under the operation of him and his professional international management team, may set off a business revolution."
sound
Yao Ming: Dual identity is interesting.
Yesterday, the Shanghai media interviewed Yao Ming by overseas telephone. Yao Ming, who is preparing a surgical plan, said, "I'm not the only NBA player who owns the team. It is said that Kobe also owns shares in an Italian team. This dual identity interests me very much. "
Yao Ming said that as a Shanghainese, he should stand up and make contributions when the home team encounters difficulties. Of course, his current energy is still concentrated in the NBA, and he should concentrate on his recovery first. The team will be handed over to Yao's team "Of course, I will also invest a lot of energy, not only material resources, but also manpower and creativity." His ultimate goal is to make the Shanghai Men's Basketball Team an internationally influential team, which conforms to the image of Shanghai. "I hope to become a business card of Shanghai in the future!"
Internal facts/knowledge/stories
Shu won the game.
It is reported that Yao Ming's acquisition of the Shanghai Men's Basketball Team started at the beginning of the year. After the sponsor interrupted the capital injection, an old leader of the Shanghai team had a good relationship with Yao Ming's father, Yao Zhiyuan, and talked about the difficult situation of the Shanghai team in a telephone chat. Father Yao told the other party that he was willing to handle the matter. A month later, Yao's team and the Shanghai men's basketball team sat at the negotiating table.
This process has not been smooth sailing. An American consortium and a domestic enterprise participated in the competition, and the purchase price offered was much higher than that of Yao's team. But in front of Yao Ming's golden signboard, no one can resist the temptation.
According to relevant analysis, if it really involves the settlement of "training fees", the acquisition of Yao Team and Shanghai Men's Basketball Team is even more inevitable. In Shanghai's view, Yao Ming is the most suitable candidate. He has great appeal and can attract the attention of domestic and foreign sponsors. He is a cash cow. No one will object to Yao's team making the Shanghai Men's Basketball Team a business card for Shanghai. At the same time, the cooperation between the two sides can solve the problem of "training fee" by the way. Why not?
A lesson from the past-a lesson from the past
It hurts to buy Liaozu Zhao Benshan.
In 2000, Jordan bought shares in the NBA Wizards. Two years later, Jordan reorganized the team, and the record was still not satisfactory. Kwame Brown, the champion hand-picked by Jordan, was called one of the worst champions in NBA history by experts. In 2006, Jordan once again became the major shareholder of Bobcats, and his performance was still unsatisfactory, and it was difficult to make achievements in business.
In 2005, Zhao Benshan was also the most difficult time in his hometown team Liaoning Men's Football Team. He wants to use his market influence to turn the situation around. As a result, I didn't pull Liaozu out, almost involved myself, and broke up with the team after half a year. Zhao Benshan said, "The football market in China is not clean, and whoever enters it will be sad."
interpret
There is no eternal charm
I have to say that Yao Ming's courage and sense of responsibility have brought him to this step. The pressure and challenges he faces are beyond his understanding as a player. As a player, he only needs to play well, and as a boss and manager, he needs to be responsible to every player, official and even fans. We all know that it is impossible for him to participate in the management of the team for the time being, but he must understand that whether he participates or not, his influence will focus on him!
The more realistic problem is that it is impossible for Yao Ming to undertake the huge investment of 6.5438+million to 20 million per year. Perhaps in the next two or three years, with his charm and creativity of professional teams, he can help Shanghai men's basketball team win more investment and sponsorship and rebound in business. But this is only a short-term effect after all. For business, Yao's charm cannot override interests for long. If the Shanghai team or the whole CBA still can't generate profit points, what should Yao Ming do in three to five years or ten years? To put it more realistically, once Yao Ming retires, his charm will go with him, and boss Yao will lose his aura.