In other words, I wrote an article about gym promotion before, but there were thousands of readings (you know, it was not recommended by the home page, the big channels were not on it, and the reading volume was not too bad), and many people left messages saying that they wanted to discuss with me how to promote the gym.

I wrote this article because I recently had the need to sign up for the gym (touched it after physical examination), and I really experienced the whole process, so I have more experience on how to promote the gym.

First, pay attention to the network: why do you want to exercise?

In fact, we all know that exercise is good, but not many people can exercise. I am a good example. I have used all kinds of keep and yue running laps. I also have spinning bikes and yoga mats at home, which are placed in conspicuous places, but I just don't need them!

Why not? To put it bluntly, I just don't think it matters.

When will it be touched?

The answer is: when reading the medical report!

Then, how to intercept the target users at that time, you can find some medical institutions and talk to them about opening the page of advertising to read the medical report, such as writing in the report:

Honey, in this case, you need to exercise. Do you want to see xxx Gymnasium?

And the point is that the traffic of this kind of website is generally not high, but it is not too expensive and accurate!

Second, if the user wants to check fitness, where will he go?

The answer is basically: public comment.

So it's very simple, operating public comments.

As an ordinary user, what do you usually pay attention to?

The answer is whether there is a group purchase or not. It is best to make an appointment to ask questions online.

Like general search, it is also a nearby search, and the higher the score, the easier it is to show it in front.

Therefore, to do a good job in the operation of public comments, it is best to experience group buying. The general advice for one experience is 50-80 yuan.

Run by yourself first, then set up the user experience, write good reviews, and then have some small rewards, such as small gifts or discounts.

Of course, you can also buy some public comment cooperation.

Third, how was the experience?

The best is of course: major.

I go to the fitness center to experience, and they will take measurements first to understand your physical condition. For example, when the coach saw some measurement results of someone, he immediately asked if someone had these diseases, and suddenly he felt so professional! Maybe it's just a routine, but I feel so professional in the face of routines you don't understand! )

There is also hard selling in the experience process, and solve the problem according to your situation. For example, when I experience different movements, the coach will point out the problems and even make some judgments on my physical condition according to the problems, which also feels very professional.

Fourth, how to talk about the price?

Talking about price seems to be the most sensitive topic. I have participated in a tennis class before, and their approach is: sign up-join the group-experience-talk about the group purchase price. One advantage of negotiating the price is that it is easier for a group of people to go to the gym together, and they may place an order if they encourage each other. The important thing is: group purchase discount! Setting a group purchase price for them is also easy to achieve in the group.

Moreover, when the coach introduces what to buy in the group, members are more willing to believe it! (Make another small sum of money, hahaha)

To sum up, the new methods of gym promotion:

Step 1: Promote it in the right place.

Many people attach importance to exercise and fitness because of physical examination reports and poor health. Then let's see if those places where we can see physical examination reports can talk about an advertising entrance!

Step 2: Operate public comments.

Ensure a good word of mouth+group purchase coupon form, and write a comment after the experience to get a small gift!

Step 3: Experience professionalism on the spot.

Solve the problem of user customization!

Step 4: Community operation and group purchase discount!

Pull the group, offer the group purchase price, and sell the things inside!

The above methods are for reference! Welcome to discuss.