Almost everyone who earns millions of dollars from the media every year works as a team, such as Wu Xiaobo Channel and Li Ziqi. The well-known teams behind them are all top-notch and smaller, such as Dapeng, a fitness coach, and Jiumei, Geoff, who all have teams. It is really rare for individuals to earn millions from the media every year. Let's analyze how these big coffees make money.

First of all, whether in today's headlines or other self-media platforms, in fact, the money-making models are similar, and they can't escape these four types: platform subsidies, content realization, e-commerce delivery, and private domain traffic.

First, platform subsidies (annual income of millions, almost impossible)

The hardest thing to make money from the media is to rely on platform subsidies, especially individual creators. The possibility of earning millions a year is extremely small, because the essence of this method is to sell labor. We seldom see that the workers on the construction site earn millions a year, but it is possible for the contractor. This is a fact.

Can an individual be a contractor? In fact, many MCN organizations do this now, recruiting members for training, releasing tasks and selling their labor, but this is actually beyond the scope of personal media, so it is not representative.

Second, the content is realized (the annual income is one million, and the difficulty is 5 stars)

In the headlines, there are still some big coffees with an annual income of one million. You can do all the good big coffees sold in the column, because the column is a time to sell repeatedly. Compared with platform subsidies, it saves time and effort, but don't make money by selling columns. That's a good idea.

It is often seen that dozens of fans, or hundreds of fans' accounts have opened column permissions, and the threshold is extremely low. Plagiarism, patchwork and unfinished columns are also common. There are not many truly distinctive and valuable columns. Without some real technology and influence, it is actually very difficult for columns to sell well.

In addition, suppose a column pricing 49 yuan, after deducting platform commission and taxes, plus distribution, the actual amount in the author's hand may be only 10 yuan, and the column is far from being as easy to make money as we thought.

Third, e-commerce brings goods (annual income of one million, difficulty of 4 stars)

There is a lot of imagination for e-commerce to bring goods, but there are two preconditions. One is to have good goods, such as the vision of a small six, a farmer, a farmer and a talent. With the help of agricultural products resources in Guangxi's hometown and its own self-media IP, it will become easier to bring goods. But for the media with weak IP and no superior product resources, it is equally difficult.

Fourth, private domain traffic (annual income of one million, difficulty of 3 stars)

Many people may not have thought that private flow is the easiest way to "get rich". If the public flow is compared to the sea, the private flow is your own small pond. Imagine, is it easier to fish in the sea or in a small pond?

The headline platform is the sea. Everyone from the media can set up their own small ponds, such as circles, fans and even V-hearts, and manage one small pond and two small ponds well. After the small pond is measured, it is equivalent to managing a small platform by itself, and the conversion rate is much higher than that of fishing in the sea.

Through private domain traffic, you can also sell goods, courses, engage in training, recruit agents, and develop members. Therefore, people who make the most money from the media are often those who do private domain traffic.

In short, self-media people who can earn millions a month often have the shadow of a team, and platform subsidies are unrealistic. Only a small part of it is realized through content, and most of it is done through e-commerce and private domain traffic.