High-end people can be subdivided into eight categories. Among these eight groups, the proportion of people with cultural knowledge, pursuit of innovation, rigorous life, brand enthusiasm and outstanding achievements is high, while the proportion of people with life enjoyment and consumption rationality is low. Divide descriptive sentences that meet all kinds of people into two dimensions: rationality-sensibility, striving and enterprising-enjoying consumption, and then count the number of sentences in each subdivided group, so as to determine the position of each group in the two dimensions and reflect it in the matrix.

From another dimension, most of the subdivided people focus on the enjoyment and consumption side, and less on the struggle and enterprising side.

Generally speaking, there are some differences in the way of thinking and action of each subgroup, which is reflected in the matrix diagram in which the positions of all kinds of people do not overlap. For example, people who pursue innovation are often rational and have a strong tendency to struggle and forge ahead. The other seven groups also have different performances in two dimensions.