According to statistics, China's sports population only accounts for 18.3% of the total population, of which only 4.94% are aged 26-55, while the proportion in the United States is as high as 75%. Now, we will usher in an era of national fitness. On June 5438+ 10 last year, the State Council issued "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which raised the national fitness to a national strategy. With the deepening of the concept of overall fitness, the public's consumption expenditure on physical fitness will undoubtedly increase greatly.

With the continuous integration of the Internet and the traditional fitness industry, the service modes such as fitness O2O are constantly innovating, which not only solves the problems of purchasing and booking venues, courses and coaches for consumers, but also allows consumers to enjoy fitness services anytime and anywhere, and greatly reduces the fitness cost.

This is the golden age of the traditional fitness industry, and it is also the golden age of Internet entrepreneurs who are involved in it. Among many fitness O2O entrepreneurial projects, one APP called "Burning Fitness" is particularly special. It adopts the "pay-per-view" mode, allowing users to experience the "Didi taxi fitness service". Since the launch at the beginning of the year, the accumulated financing has been150,000 USD.

How to make Internet fitness "burn"

Wang Hao, the founder of Burning Fitness, is a serial entrepreneur. He was a member of the founding team of Tmall and served as the senior vice president of beauty. At the same time, he is also a fat man who failed to lose weight 15 times. At the beginning of 20 15, Wang Hao began to lose weight for the first time 16 and started burning fitness. "Burning" symbolizes burning fat and igniting enthusiasm. This name is easy to leave a deep impression on users.

What really makes the product "burn" is its model-"pay per view". As we all know, prepaid annual cards have always been a common mode in the traditional fitness industry. For gyms, this used to be the best way to bind users. For users, this binding means "not free". The annual card means that no matter what the experience of this gym is, since you have spent money, you have to come; If the user travels or moves for a long time, although he does not go to fitness, the expenses during the period cannot be refunded; At the same time, users lost the opportunity to experience other gyms, except for paying extra fees. In short, the annual card model lacks internet thinking.