What is Zyzz Aesthetic Fitness?

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Tourism aesthetics, as a new discipline to study tourism aesthetic activities and values, uses the basic principles of aesthetics to guide people (tourists, people engaged in tourism) how to appreciate natural beauty, artistic beauty and social beauty, reveal their aesthetic characteristics, learn more about the natural scenery, culture, art and customs of this region and country through viewing, deepen the experience of human civilization, and get a deeper aesthetic enjoyment and education.

China's traditional aesthetics pays attention to the principle of unity of truth, goodness and beauty, which the author thinks is the essence of classical aesthetics and should be inherited and carried forward in tourism aesthetics. Truth conforms to objective laws, truth is the basis of beauty, and it is not beautiful if it is not true! Good is the highest purpose, utility and premise of beauty, while evil is not beautiful. Beauty is the best perceptual expression on the basis of truth, goodness and beauty. Pursuing the unity of truth, goodness and beauty should be said to be one of the important characteristics of tourism aesthetics.

In the development of tourism resources and the construction of tourism landscape, it is understandable that people are not satisfied with the gift of nature, but rely on material strength and intelligence to dig their brains and transplant artificial landscapes vigorously to obtain better economic benefits. However, miniature landscapes have sprung up everywhere. So-called landscapes, such as world famous cities, folk culture villages and ghost culture, can be seen everywhere. There is no aesthetic education at all except temporary economic interests. With the improvement of people's aesthetic level, it will soon be spurned! This kind of wind should not be advocated! All good is not necessarily perfect! None of these pseudo-landscapes created by Du Fu are real, and beauty is out of the question. What kind of beauty enjoyment and aesthetic education are not all lost?

Only on the basis of truth, goodness and beauty, with its pleasing image, can beautiful scenery impress people's senses and arouse pleasant aesthetic feelings. When Xu Xiake climbed the Lotus Peak and witnessed the charming scenery of Huangshan Mountain, he couldn't help screaming and dancing ... This is the strong aesthetic feeling that Huangshan Mountain brought to Shack. The beauty of tourism makes people immersive, with the characteristics of all-round investment and three-dimensional sense. Only tourism can give people beautiful information from swimming, sight, hearing, smell and touch. It is not difficult to imagine how exciting the aesthetic feeling will be when people are exposed to such artificial landscapes as stage sets!

"Beautiful battlements, rich valleys, bumpy Yuan Ye, rosy spring and golden autumn, aren't they our teachers?" ? (Russian educator ushinski) Going to nature and facing the beautiful rivers and mountains of the motherland can inspire people's patriotic enthusiasm. Today, on the cliff of the Three Gorges of the Yangtze River, you can still see the inscription of the anti-Japanese general "driving the enemy". The great rivers and mountains of the motherland can't tolerate the enemy's horseshoes! This year marks the 50th anniversary of the world anti-fascist war and the victory of China and War of Resistance against Japanese Aggression. Looking back half a century ago, the land of China was full of flames and smoke. We Chinese people fought bloody battles against the Japanese invasion, leaving behind many epic historical achievements! Battle of two battles in Shanghai, Battle of wyndell dichinson in Baoshan, Battle of Luodian, 800 warehouses in four rows alone ... Today, it's hard to find the remains of that year! The author traveled to Nanbei Lake in Zhejiang a few days ago. Nanbei Lake is located near Ganpu in Hangzhou Bay. It was the landing point of the Japanese army that year. Forgetful people refuse to set up a small stone tablet here, preferring to sacrifice their work to build a nonexistent Tan Xiancheng! After the Great Patriotic War of the Soviet Union, tall monuments were built in all battlefield sites, and the burning torches in the cemetery of the unknown heroes continued all the year round, surrounded by flowers and garlands all the year round. People always remember the immortal achievements of heroes. However, in this land famous for the Anti-Japanese War under our feet, we can't find a monument, a statue or a descriptive text! It's a pity that such true, kind and beautiful tourism resources have been annihilated by the dust of history!

The development of tourism resources and the protection of historical relics should be treated with caution based on the principle of truth, goodness and beauty. There is something wrong with getting rid of the dross and getting the essence @ ①, decision makers in tourism departments all over the world also have an urgent task to improve their aesthetic quality.

"The land of China, no mountains and no beauty, no water and no show!" A long history of 5,000 years, splendid culture and art, and infinitely profound beautiful landscapes are waiting for us to dig deeper and make comprehensive use of them with our eyes down. Rodin famously said, "Beauty is everywhere. For our eyes, it is not the lack of beauty, but the lack of discovery. " It is worth pondering. Aren't we crying about the lack of tourism resources? In fact, there are many potential resources that can be developed and utilized in various regions. The experience of Zhenhai, Zhejiang Province is worth noting. They spent tens of millions to develop and repair many coastal defense relics of the modern anti-aggression war. Let history tell the future! A new tourist attraction with distinctive features along the southeast coast is about to be built.

To develop tourism in scenic spots, we must not forget the principle of "building according to the law of beauty". Specifically, it is to act according to the law of landscape aesthetics, and its core is to protect natural beauty. We should carefully handle the relationship between natural beauty and artificial beauty. Generally speaking, scenic spots should focus on the natural beauty of scenery, and artificial beauty can enrich, enrich and strengthen the natural beauty, and strive to achieve a harmonious combination of the two. Ancient painting theory has made a wonderful exposition on this: "Mountain, stone as bone, forest as clothing, grass as hair, water as blood, cloud as spirit, haze as weather, temples, villages and bridges as ornaments." Don't blow up mountains and fill valleys to develop tourism, destroy forests and cut off the flow, and destroy the natural landscape! As we all know, the formation of natural scenery takes a long time, and once it is destroyed, it is difficult to compensate. If there are no strange pines, strange rocks, sea of clouds and hot springs, Huangshan will not be a world-class tourist attraction, which is "the five mountains return without looking at the mountains, and Huangshan returns without looking at the mountains"!

For tourist hotel buildings all over the world, we should take the basic principles of architectural aesthetics, environmental aesthetics and landscape aesthetics as the guidance, and conduct an all-round investigation on the internal and external environment design of hotel buildings and the relationship with the surrounding environment, especially to properly handle the relationship between buildings and the environment. We should take people (tourists) as the center, coordinate the relationship between nature, people and architecture, respect people and environment (natural environment and humanistic environment) from the aesthetic psychology, concepts and cultural needs of tourists, and create a unified artistic conception. Here we should emphasize the basic aesthetic principle of the unity of truth, goodness and beauty. Truth means proceeding from reality, seeking truth from facts and adapting to local conditions; Goodness, that is, practicality and utility, is extended to economic benefits. On the premise of combining practicality with economy, we will strive to build tourist hotels into beautiful, comfortable, diverse and charming hotels, attract Chinese and foreign guests and make them feel at home. Of course, from architectural modeling, landscaping to interior design, all need careful design. It should have China characteristics, local color and the spirit of the times. Hotel architecture and aesthetics are also important research fields of tourism aesthetics.

Art is a reflection of social life. Therefore, to understand the history and reality of China, there is no better way than to let tourists see artworks. "The painted pottery basin with fish on its face, the antique bronze ware, the dazzling array of Han handicrafts, the exquisite sculpture of the Northern Dynasties, the calligraphy of the Jin and Tang Dynasties, the endless landscape paintings of the Song and Yuan Dynasties, and the imagination of the famous poet and writer Qu Yuan, Li Bai, Du Fu and Cao Xueqin are all showing the spiritual history of this ancient civilization that you can directly feel. The spark of the spirit of the times solidifies and accumulates here, leaving and infecting people's thoughts, feelings, concepts and emotions, which often makes people sigh and linger. " (Li Zehou's History of Beauty) Brilliant culture and art is a humanistic landscape with eternal beauty charm, and China has great advantages in this respect. Local tourism departments should make full use of and protect this large amount of extremely valuable tourism resources, so that cultural relics and historical sites can have a direct dialogue with tourists. Keep its original color, don't gild the lily, change the old into the new, it will be self-defeating! In order to better introduce various artistic features and style features into this concept, it is necessary for tourism aestheticians to conduct in-depth research on China's paintings, calligraphy, sculptures, architecture, bronzes and pottery, and fully reveal its aesthetic features and style of the times. Why is the Terracotta Warriors and Horses of Qin Shihuang Mausoleum so impressive? What are its aesthetic features and values? The most important thing is to let us vividly see the magnificent spirit of the times. The artistic features of Qin Terracotta Warriors and Horses are high realism and typicality of characterization, which has achieved vivid artistic effects with both form and spirit. This is a common feature of China's early sculpture art. In the Western Han Dynasty, the stone carvings in front of Huo Qubing's tomb turned to freehand brushwork in style, with more elaborate techniques. From this, we can clearly see that the main aesthetic features of China's classical sculpture art are commemorative, symbolic and decorative. It is not created simply for viewing needs, but to commemorate a historical figure and event and the product of some achievements and merits. "Expressing ambition with things" and "comparing people with things" often express people through some animals, symbolizing some ideas. We are not satisfied with imitating the natural form truthfully, but use decorative techniques to beautify the image of the work and give the author his own aesthetic ideal.

Tourism aesthetics is closely related to art aesthetics, and painting aesthetics, calligraphy aesthetics, music aesthetics and architectural aesthetics are all closely related to tourism aesthetics. A competent tourist must have a deeper understanding of this. Therefore, tourism colleges must strengthen the teaching of art appreciation, and all short-sighted practices are out of date.

How to improve tourism professionals's self-aesthetic accomplishment and image design is also a subject that cannot be ignored and studied in tourism aesthetics. But also an extremely important aspect, because it embodies the socialist spiritual civilization and represents the image of the country and the nation. Belongs to the category of social beauty. We must pay close attention to this matter.

Spiritual beauty is the core of all beauty. That is, oh, my god. Western aestheticians say that beauty is good. Plato, an ancient Greek aesthetician, declared that "beauty, good rhythm and harmony are all derived from the wisdom and kindness of the mind". Aristotle once said, "Beauty is a kind of goodness, and it causes pleasure precisely because it is good". Confucius also advocated paying equal attention to beauty and goodness. He said, "It's perfect, but it's also good." As far as goodness is concerned, it is the moral norm of the behavior of people and people and society in social life. If a person's thoughts and behaviors conform to certain moral norms, then goodness is beauty, otherwise evil is ugliness. Specifically, it is to be patriotic, honest, sincere and enthusiastic, not to do anything that insults national dignity and personality, and to be "rich and powerful, unyielding, poor and humble." This is the traditional virtue of China people. This is also our moral code.

"Sincerity inside and harmony outside" and "beauty outside and beauty inside". Tourism workers are messengers of beauty, so they should pay attention to their own image design. Speech, manners, appearance, appearance, manners and manners should meet the requirements of beauty.

The Chinese nation is known as "the country of etiquette" and "the kingdom of clothing", which emphasizes "gentleness" and "politeness" in history. The realization of "tailor-made" and "short fit" has created a high degree of clothing civilization. About the beauty of appearance. This involves the organic combination of human beauty, clothing beauty and hair beauty. It should be a healthy beauty with a well-proportioned figure and normal development, not a morbid beauty who pursues tattoos and corsets. "Three-point looks, seven-point dressing", the beauty of people's clothing, requires clothing to be decent, harmonious and fashionable. Dignified, neat and generous. You don't have to pursue fancy clothes, it's demeaning. Hairstyles should be designed according to professional characteristics, and the tone should be lively, cheerful, energetic and clean. No need to pursue strangeness and long hair. The feeling that gives a person is cumbersome and procrastinating.

The basic requirements of language beauty are accuracy, conciseness, pleasing to the ear, enthusiasm, kindness, civility and politeness, and humor at best.

Speaking of beauty, it is a higher level of aesthetic pursuit. It not only reflects people's appearance, but also contains people's inner qualities; It not only shows people's appearance, manners, appearance and manners, but also shows people's thoughts, spirits, knowledge, cultivation, character and temperament. The beauty of charm is also the beauty of human personality strength. It is a comprehensive expression of the high unity of human appearance and inner. When we say that a person has good manners, we don't just mean his appearance, but we should make an evaluation by combining inside and outside. Generally speaking, we should be firm and solemn, elegant and generous, chic and refined, and neither humble nor supercilious. In the tourist reception work, it is especially necessary to overcome the mentality of worshipping foreign things and obsessing foreign things, giving people a simple and beautiful impression.

The ancients said that "people know how to modify their appearance but not their nature", that is to say, people often only pay attention to the modification of appearance and ignore the self-improvement of inner cultivation. This is really a common problem of people. Without a person's inner beauty, no matter how beautiful a person is, he can only be superficial and not beautiful at all. For tourist receptionists, it is impossible to achieve beautiful service and high-quality civilized service.

I remember the Soviet writer ostrovsky said, "The beauty of a person lies not in his appearance, clothes and hairstyle, but in himself and his heart. If a person has no inner beauty, I often hate his beautiful appearance. " French writer romain rolland pointed out: "Only the mind can make people noble. A person who pretends to be noble without a noble heart is like a piece of mud! " "People are not cute when they are beautiful, but beautiful when they are cute!" Sincerity! Siyan.

In a word, tourism is indeed a good cause. Aesthetics has always had an indissoluble bond with tourism. Tourism is also inseparable from the guidance of beauty.

The sacred mission of tourism science is to tell people how to develop tourism resources, build and use tourism landscapes according to the laws of beauty, provide beautiful services, add beautiful charm, make guests feel happy and refreshed in tourism aesthetic activities, get rich beauty enjoyment and leave a good impression.

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