In terms of brand influence, Li Ning needs to be higher than Anta, because it is the first brand of China sports brand to enter the NBA, even the sports brand of Paris Fashion Week. From this perspective, its influence is beyond doubt.

Li Ning is the first sports brand in China, and Anta has established a factory for more than ten years. Generally speaking, the quality of Anta is first-class. But not as tough as Li Ning brand.

Li Ning's Development Strategy

Li Ning adopts the development strategy of "single brand, multi-category and multi-channel", focusing on building five core categories of basketball, running, fitness, badminton and sports life.

Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.