Anta was founded in 199 1 and is headquartered in Quanzhou, Fujian. Anta mainly designs, develops, produces and sells high-quality sporting goods, covering sports shoes, clothing, sports equipment and other fields. As the leader of sports industry in China, Anta has won the favor of consumers with its excellent quality, fashionable design and excellent service.

Anta has been adhering to the brand concept of "making sports everywhere and making healthy life better" and is committed to promoting the development of national fitness. In order to stimulate people's sports enthusiasm, Anta sponsors many domestic and international sports events every year, such as basketball, football and running. In addition, Anta also vigorously carries out youth sports public welfare activities to support the healthy growth of young people.

In terms of technological innovation, Anta has always been at the forefront of the industry. Anta provides consumers with more comfortable and professional sports products through continuous research and development of new materials and new technologies. For example, A-FLASHFOAM technology developed by Anta has achieved the perfect combination of lightweight, shock absorption and stability, bringing excellent wearing experience to sports enthusiasts.

With the advancement of globalization, Anta's competitiveness in the international market is constantly improving. In recent years, Anta has successfully entered Southeast Asia, Europe and other regions to compete with the world's top sports brands. In the future, Anta will continue to deepen brand upgrading, expand the international market, and strive to achieve the goal of "the world's leading sports brand".

In short, as an excellent sports brand in China, Anta not only provides consumers with high-quality sporting goods, but also actively participates in the development of sports. In the new era, Anta will continue to innovate and develop, meet people's growing needs for a healthy life, and bring more high-quality sports experiences to consumers around the world.

The experience of establishing Anta brand

1994, Anta's logo was first hung in front of a shoemaking workshop in Jinjiang, Quanzhou, Fujian. After more than ten years of development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, the leader of Anta, was awarded "Top Ten Outstanding Youth in China" at the 17 meeting for his special contribution to sports in China.

Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which combines the honors of "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Exemption Product", and its sales performance ranks among the top in China, and the comprehensive market share of sports shoes ranks first among similar products in China for many years.

The above contents refer to Baidu Encyclopedia-Anta (China) Co., Ltd.