1. Pre-sale mode

It is the main profit model of clubs and fitness centers. Relying on membership card pre-sale and private education courses, focusing on the sales side, you can quickly withdraw funds and make secondary investment.

The disadvantage is that in the face of huge sales pressure in the industry, sales will exaggerate the facts and fool members into impulsive consumption, leading to complaints about card withdrawal (under the constraints of many overlord clauses, members' rights and interests are not guaranteed), and the reputation of the gym has plummeted.

2. Pay per call

Mainly refers to the one-to-many teaching of "standardized" and "specialized" courses without compulsory sales of annual cards and private education, mainly reflected in small fitness studios, which need to have a certain fund reserve in the early stage, because this model depends on long-term development if it wants to make a profit.

3. Self-help forms

The new development trend of Internet-based marketing tends to be lightweight, low investment and low labor cost. This kind of venue is small in area, fully equipped and self-automated, which can make full use of various resources of the store. The monthly/pay-per-view charging model lowers the threshold for entering the gym and is open to more low-consumption people.

4. Other ways

Such as renting fitness venues, carrying out fitness industry training (provided that there is enough industry reputation and professional ability), selling nutritional supplements and fitness peripheral products.

The profit model of "health campaign" is not only in membership cards and private education, but also in developing more new profit points. As far as membership card is concerned, the operation mode of health campaign abandons the traditional "annual card system", but operates in the form of savings, which can be used for self-help consumption in the gym. The business model of fragmented payment allows members to increase the repurchase rate. In addition to traditional group exercises and private education classes, the gym also offers group classes and study classes. For members who don't want to buy private education, there are more ways to exercise, including sports meals, tea bars and book bars. , make the gym more diversified, improve the activity of members, and make the gym in a profitable state for a long time.