Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004 (stock number: 0233 1. HK)。
development tactics
Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, training, badminton and sports life.
Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.
In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.
Reference to the above content: Baidu Encyclopedia-Li Ning