There are 10 plans to expand physical store customers. Physical stores need a large number of customers, so that our business will be hot, and the plan to expand customers is what we need. Next, I'll take you to know about the physical store expansion 10 plan.

10 plans to expand physical store customers 1 1 and expand peripheral customers.

Starting from the store location, expanding customers, surrounding stores, communities and schools, have you ever advertised? Do they all know your shop?

Get along well with the owners of the surrounding shops. When business is bad, talk more about the market and the general trend, instead of just complaining about the bad market, but there is no way to deal with it. Under the epidemic, the crisis is everywhere. If we help each other, we may have a new turn.

2. Industrial expansion

Is there an industry WeChat group QQ group? How do peers market customers in the industry community? What do peers do particularly well and are worth learning from?

In the industry, you can not only learn from others' pioneering ways, but also find your own customers. Industry communities and QQ groups, in addition to peers, also have customers to participate. How to attract their own accurate customers in such communities is a problem that physical stores should consider.

3. Community marketing promotion

As mentioned above, by joining industry-related communities (QQ group, WeChat group), offline stores can also establish their own communities, be pioneers in community marketing, and find accurate customers.

There are many kinds of community marketing layouts, including drainage community, member community and core service community. According to the different settings of store customers.

The most important thing to do a good job in community operation is to provide value, don't blindly advertise, usually pay attention to online communication, find opportunities to know offline links, and deepen contact and trust.

4. Short video expansion

Now the network platform is very popular, and many platforms can be used for free. Stores can send daily and product information through short videos to let more people know and expand customers.

Of course, no one wants to watch advertisements all the time, so to provide good content, jokes can help customers decompress, short stories can attract users' attention, and short talent videos can also suck powder.

It is important for short videos to have attractive content, not just advertisements. Too many advertisements may backfire.

5. Free platform extension

There are many network platforms. Short videos include Tik Tok, Autopilot Faster, Watermelon, Volcano, Microvision, etc. Text and pictures include WeChat official account, Today's headlines, Sohu, Zhihu, Big Fish, Penguin, etc.

These are all free platforms that can be used, but the most important thing is to provide content if you want to expand customers. The content is related to products and stores. The content should be vertical, and you can't write everything. Now there is no shortage of knowledge on the Internet, but in-depth knowledge.

If you want to occupy a place on the platform, you need to write good content and spread it on multiple platforms and multiple frequencies.

6. Product development

Everyone knows that good products are the basis for stores to attract customers, but some products are only suitable for use in stores, which wastes the use of these multi-platforms and resources.

I chatted with my sister at noon and said that I received a phone call from another city restaurant today, saying that there was an activity in the store and invited her to attend. My sister is in Lu 'an and the restaurant is in Hefei. Even if I want to take part in the activity, I can't. This way of expanding customers is undoubtedly a failure.

So is the physical store not suitable for such a way to expand customers? In fact, it is the product that makes mistakes, not the way of development.

If there are standardized foods that can be delivered by restaurants like Haidilao and Laoxiang Chicken, can it be consumed by girls who have no time and opportunity to eat in Hefei through logistics distribution? Of course, the premise is that the products of that restaurant can make my sister linger.

7. Share customers.

Once there is an explosion of products in physical stores, customers are willing to pay to share them, and it will be easier to expand customers.

Sharing customers is effective because of sharing from customers, not advertising. There are only two motivations for customers to share, one is the benefits of sharing, and the other is that the product is really worth sharing.

No matter what the sharing reason is, as long as customers are willing to share and physical stores provide good communication materials, customers can expand their business. If sharing is achieved because of good products, the growth rate may exceed your expectations.

8. Channel transformation of customers who have already made a deal.

There are two kinds of sharing customers, one is to help people forward and the other is to spread automatically, which is the word-of-mouth communication mentioned above.

The channel conversion of customers who have already made a deal is very powerful. Because they have used products, they have a high recognition of physical stores. If the customers who have already made a deal are willing to share, become die-hard fans and bring people, then the exponential growth is unknown.

9. * * * Enjoy the store extension.

Personal strength is limited. In the information age, under the impact of internet giants, physical stores need to use not only the above eight methods, but also horizontal alliances to enjoy the store.

What is a * * * Enjoy Shop? For example, if I open a restaurant, I can cooperate with the gym, put advertisements for the gym in the store, and put the QR code and coupons of the gym in front of the checkout counter. How can the same beauty shop cooperate? Everyone can join an alliance, do activities together and enjoy the shop.

Of course, in the process of mutual cooperation and help, we should also know how to make profits. Bosses have the ability to make money, and the ability to divide money is more important than the ability to make money. The ability to make money determines whether we can live, and the ability to divide money determines whether we can live better.

10, visit old customers regularly.

As mentioned in social marketing, it is a way for a physical store to be a member community. Another way is to pay a return visit to the old customers in the community, and another way is to pay a return visit by telephone, pay attention to the circle of customers' friends, and understand the dynamics of customer return visits.

Old customers are people who have used physical store products, and people who have had an intersection with bosses or shop assistants. Good products, good service, good customer development model, and good old customers can live well if the physical store manages well.

10 solutions for expanding customers in physical stores 2 simple and effective 4 methods for expanding customers in terminal stores.

1, interception mode

Interception method is aimed at the natural flow of people in front of the store, mainly including:

(1) personnel interception: take the initiative to attack and change sales into marketing, which is what the store shouted;

(2) Atmosphere interception: create an atmosphere for festivals and activities, and attract customers into the store through store decoration, furnishings, floor stickers, colored balls, etc.

(3) Product interception: By displaying a large number of products and stacking them at the door, a large, comprehensive and professional feeling is created to attract customers into the store.

2. Cross-industry cooperation law

This is a very effective drainage method. According to the customer's positioning, find accurate fish ponds, cooperate with these fish ponds, set up certain drainage products, and attract the target customers of these fish ponds to enter the store. The landing of cross-industry cooperation needs to pay attention to several important links. Why only 5% of auto shops in the horizontal alliance cooperate successfully?

Cross-industry cooperation can realize fully automatic customer introduction. If you have 10 very close cooperation merchants, these merchants can provide us with customers continuously, and you don't have to worry about customers anymore.

3. Customer recommendation method

Customer recommendation is the lowest development cost and the most cost-effective way to expand customers. Many people know the importance of customer recommendation, but we can't do it well because we haven't established a perfect customer recommendation system. The system of customer referral is not to tell customers that you can give gifts to help me bring new customers. Instead, it is necessary to formulate a detailed and clear reward system to facilitate the use of customer introduction materials (customers should try not to talk or talk less when introducing you, and you can make it clear through your materials), as well as the skills of guiding customers to introduce.

There are n accurate target customers behind a customer. It is a simple and effective way to expand customers by initiating customer recommendation.

4. Expand customers' Internet tools

In fact, this cannot be used as a pioneering way alone. He just showed the way of offline development through online means. However, because Internet tools can greatly improve the communication efficiency and enlarge the promotion effect, many novel promotion modes have emerged, such as distribution, WeChat group, spelling orders and so on.

The solutions for physical stores to expand customers are 10. What are the skills to expand customer drainage?

First of all, excluding external environmental factors, the main problem faced by physical stores is the loss of customers. Most physical stores are still waiting for customers to come to the door, and there is not even any marketing action.

It is said that physical stores are difficult to do, and it is true. There are so many shops now, and countless businesses can be found for every product and service. To make customers choose you, you should at least give them a reason to choose you, right?

If you can't find a reason why a customer is willing to buy from you, why should a customer buy from you? Isn't it natural that business is bad?

Everyone knows that it is very important to drain customers, but doing well and not doing it is a world of difference. If the drainage customers of the physical store also want to evaluate the position, what position are you?

Have a clear understanding of:

1, funds follow the project, and the project follows the idea.

2, earn small money: by physical strength and time; By wisdom and resources.

He has a unique idea, combining financial model, business model and marketing model, and combining investors, operators and consumers. At this stage, you are the master!

Boss: What stage do you belong to now, including the operation of your store, the development level of your store, and the drainage technology of your store?

Warning: shopkeeper!

Every paragraph and word below will affect your career and life. Please read it carefully!

I know you have been troubled by this problem since the first day you opened the store, and you have learned many methods and countless skills, but we find it more and more difficult to expand customers.

We don't know how to explore more and more. I want to know where the customers have gone.

Six major pain points of physical store owners:

1, I feel good about myself, it's true!

2, lack of money, lack of customers, but also lack of talent!

3, offline homogenization, online play can not go on!

4. After reading all kinds of books, I still can't play!

5, after listening to various classes, just don't land!

6, now physically and mentally exhausted, the future is very confused!