The activity plan of Father's Day catering is 1. In June, the summer is hot, and my father loves June Mountain. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:
I. Activity Time: June1July-June 18.
Second, the purpose of the activity:
1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. Increase the sales of E-meals and increase the business income of each store.
Third, the theme of the event: Father's Day, a family.
Four. Location:-
Verb (short for verb) activity:
1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, each store added two tracks, Repay My Life and Father.
3. During the activity, there are gifts for ordering and dining.
If the telephone order is over 688 yuan, it will be given away free of charge-4 sets of playing cards, and if the telephone order is over 888 yuan, it will be given away free of charge-e-meal will be sent to VIP members in time, and all stores will register and keep financial records.
4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.
5. Guests who spend money in the store during the activity can get a free family photo (10 inch plastic package) if they spend a single table in 800 yuan. Every store should register and keep financial records.
6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day,-A variety of Father's Day love packages are warmly launched,-Happy Father's Day to all fathers in the world!"
Propaganda items of intransitive verbs:
1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, with the content of "Father's Day, Family" and delivering them to each store before June 15;
On February 6 16, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, saying, "My heart is on Father's Day-a family, various Father's Day love packages are warmly launched-I wish all fathers in the world a happy Father's Day through catering!" .
Seven, matters needing attention:
1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;
2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time.
Father's Day Catering Activity Scheme II Fun Cafe of Shangri-La Hotel Guangzhou has prepared rich international buffets such as Australian lobster and French foie gras for Father's Day, and will have a chance to win a fitness card from Zhang Quannian (for three people).
The fun cafe has specially set up a love corner, where children can draw beautiful love patterns or words on the T-shirts given to their fathers, and draw delicate warmth through ordinary details.
Lunch buffet price 188 yuan/person, buffet dinner 288 yuan/person. On Father's Day, fathers can enjoy a special discount of 30% when they buy fitness cards in the fitness center. Only on Sunday, June 15, 20xx. Children under 1 meter are free of meals, and children under 1~ 1.4 meter can enjoy half price concessions.
In addition, Xiagong Chinese Restaurant grandly launched the "incredible" chef shark fin package. Each diner can choose one of as many as 20 dishes carefully prepared by the chef as the main course; Second, the materials are carefully selected: fried scallops with goose liver Jinsha, sashimi of salmon arctic shell, chilled conch cabbage, deep-sea arctic shell with XO sauce, silver cod in typhoon shelter, etc. The smell is enough to make people drool. In addition, the abalone wings stewed with Agaricus blazei Murill flower glue given by each diners for free make this set meal extremely rare. Together with Alaskan crab _ assorted salad appetizer and Yangzhi manna with ice cream dessert, this set meal is perfect. This kind of food can be tasted in the Summer Palace at noon or at night, and each person only needs RMB 188+.
The promotion period of the premium shark fin package is June1-June 10, starting from two people.
Father's Day Catering Scheme 3 The third Sunday in June is Father's Day every year. It is said that the father's festival is held in June, because the sunshine in June is the hottest in a year, which symbolizes the fiery love that the father gives to his children. Father loves mountains. Many things in life can't last forever, but the love he gives us is eternal ... Father supports the whole family with thick arms, and he warms the hearts of children with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.
On June 19 this year, the annual Father's Day is coming. On this Father's Day, in order to let everyone convey their most sincere wishes to their fathers during the festival, Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers could enjoy a very courtesy.
Activity time: June 19, 1 1: 30- 14:
Activities: veal steak, lamb chops, sausages, garden salad and dessert, Australian barbecue buffet ... Happy Father's Day.
Activity rules: RMB 188+15% service fee/person. You can't finish your beer.
Venue: Hanging Garden on the 6th floor of the hotel.
Father's Day Catering Program 4 Program Outline:
I. Purpose of the event
Second, the activity time
Third, the venue.
Fourth, the content and timely form of activities.
Verb (abbreviation of verb) creates an atmosphere of activity.
Matters needing attention about intransitive verbs
Seven. Propaganda manuscript
Eight. division of labour
I. Purpose of the event
Through the publicity on Father's Day and before June 15, we will give warm tips and gifts to customers who have eaten, and provide them with other value-added services, so as to move customers, increase their emotional concern for our Mala Tang Club, and constantly focus on Mala Tang style, thus improving our turnover, customers' turn-around rate and loyalty to our Mala Tang Club brand.
Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.
This is a measure for us to complete our brand strategy.
Two. Activity time: 20xx-06- 15
Three. Venue: Spicy Wind Furong Club
Four. Activity content
1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit 15 minutes.
2. Customers who come to our store for dinner on Father's Day have the opportunity to take photos for free and send my father for free;
3. If a guest invites my father to our store for dinner on Father's Day, he can enjoy the following benefits: (1), a free photo; (2) Send a shadow box; (3) Send 1-3 special dishes to commemorate Father's Day; (4) Give gifts (ties, etc.). ).
4. If you invite your father to dinner, you can enjoy the above discount, with a 8.8% discount on the whole order;
For fathers who celebrate their birthdays on Father's Day, our store provides a table of 10 "Father's Day Family Package" for free. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )
Verb (abbreviation of verb) propaganda content:
(A), foreign advertising
1, do two print media advertisements;
2. The second TV advertisement;
3. Online advertising;
4. High-grade architectural advertisements
(2) SMS group.
Message content: 6. 15 Father's Day is coming, and all staff of Hot Wind wish your father or you health and happiness as a father! Father whose birthday is (6. 15) can enjoy the free family package! There are more surprises! Reservation phone number:
(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round three-dimensional publicity will be carried out to create a strong "Father's Day" cultural atmosphere in the store. The specific work arrangements are as follows:
1, the water mark outside the store, to remind customers at the first time;
2. In-store advertising and atmosphere creation:
(1) and 3 x-shaped brackets;
(2) 30 spray paintings;
(3) Father's Day special menu;
(4) Free Father's Day family package;
(5) Soft writing on the table (Children's Day on June 1 Day to Father's Day on June 6 15); (6) Background music: Chen Hong's "Going Home Often", with two versions of Cui Jinghao and Liu Hegang's "Father" played in cycles;
(7) Employee greetings: Happy Father's Day! Remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardship and difficulty of being a father ... to pave the way for the later moving!
3. On-site interaction:
(1), send a "father and son (female) heart to heart" dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!
(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We will send it or send it to you;
(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!
(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your Father's Day a happy and healthy life again! (Push the atmosphere to a climax)
Matters needing attention about intransitive verbs
1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.
2, the content of Father's Day activities should be fully trained to reach a familiar level.
3. Father's Day promotion cannot be enjoyed at the same time as other promotions.
4. Father's Day 6 15 "Dad" who comes to our store for his birthday must make an appointment in advance.
When the "father" who celebrated his birthday in our store or invited his father to our store for dinner, he should organize the management to say a word of blessing for him.
6. Ensure that Father's Day specialties have sufficient raw materials.
Seven. Propaganda manuscript
(A), soft text
From Children's Day to 6 15 Father's Day.
When we have become fathers, especially after middle age, we will be very eager to have our children around us. We don't ask them to make much contribution to our family, just hope to see them every day! Similarly, my father (dad) who is in his twilight years is not eager to see us every day! ? However, because (except) we came to Beijing for a dream, the busyness of work, the pressure of interpersonal relationship and the fatigue of life made us ignore and forget our father who was far away from home!
Although the distant father understands us, he is still eager to know all the information and materials about us in Beijing!
"See us every day" has become a wish, a dream and a luxury of my father! ! However, if we can't see dad every day because of our busy work, then we can always go home twice a year! ? If you can't, you can call your father at any time. If you still can't do it, you can always call your father on Father's Day (6 15)! ?
If you are from Beijing, or you have brought your parents to Beijing, you must take time out to have dinner with your father on 6 15, and then "generously" say to your father: Dad, I will accompany you wherever you want to go today. Just as my father told us on Children's Day (6 1) when we were young, my father will take you wherever you want to go today to ensure that you have enough to eat and play.
In fact, the old father's ideas and demands are often very similar to those of us when we were young. It should not be too difficult to meet the old father's ideas and demands. The key is whether you remember how dad gave us 6 1 Children's Day when we were young.
"6 15 Father's Day" Don't forget you and me! Don't forget to thank our father!
I wish every father in the world happiness, health and happiness!
May each of our families live in harmony!
Everyone in the Spicy Wind Lotus Club is encouraging you.
6 15 father's day eve
(2), advertising slogans
1, we have the same wish as you-I wish dad a happier life! Healthier!
2, 6 15 Father's Day, no matter how busy you are at work, don't forget to call your father. ...
3, 6 15 father's day, be sure to take time to have dinner with dad!
As a father, don't forget your own festivals!
5. The days are getting busier every day. Can you remember your father's holiday in your spare time?
6.6. 15 is Father's Day. Come here (Spicy Lotus Hall) and leave your blessing to your father. In a word or a few words, I believe that fathers can receive our heartfelt blessings.
7. Do you remember the figure that you refused to leave on the street corner when you were traveling far away? Remember to say hello to Father's Day 6 15!
8, special menu name: Thanksgiving Father's Day Dad Chang Jian's great fatherly love.
With my father's blessing, Happy Father's Day and deep father's love, I am accompanied.
Thousands of people bless and appreciate love, and father loves mountains and fathers love water.
Father and son are affectionate and loving.
9. Special menu name: Father and son are affectionate, and father and son are connected.
Eight. division of labour
▲ Master Planning: Xu Renjie
1, responsible for formulating the overall marketing plan for Father's Day, expounding the core and details of the plan and coordinating and integrating resources;
2, do general mobilization, build momentum!
3. Supervise and guide each department to implement the plan;
4. Writing and arrangement of pictures and essays;
5. Track, check and implement all work.
▲ Program leaders: Li Guiyi, Kong Delong and Li Wei.
Li Wei, Kong Delong: 1, responsible for mobilizing the front office manager and all employees to participate in Father's Day activities and put forward ideas.
2. Responsible for collecting warm sentences, articles and special dishes on Father's Day;
3. Publicize Father's Day activities at the daily meeting.
Li Guiyi: 1, responsible for mobilizing the kitchen management and all staff to join Father's Day activities and make suggestions.
2. Responsible for collecting the names and practices of Father's Day specialties;
3. Publicize Father's Day activities at the daily meeting.
4. Make a free set menu for Father's Day.
▲ Logistics Support: Zhang Yanwei, Leon Wang
1, responsible for purchasing telephone cards, photo frames, pop paper, markers, double-sided adhesive tapes, etc.
2, responsible for typing, copying, inkjet, printing;
3. Be responsible for taking photos, printing and mailing;
4. buy CDs such as "often go home" and "father" or download these songs;
5. Help distribute gifts.
Attachment: real estate Father's Day activity plan Father's Day activity plan: pay tribute to the father in the world
I. Activity Type: Real Estate Father's Day Activity
Second, the theme of the event: pay tribute to the father of the world.
Third, the purpose of the activity: in combination with the arrival of Father's Day, to provide rich and colorful programs for the owners and building-watching guests and create a festive atmosphere; Use activities to enhance the brand effect and reputation of the project, paving the way for the promotion of real estate; By showing the portrayal of waterfront life, deepen the audience's sense of identity with the project; Activity marketing, with the help of activity influence, drives real estate sales.
Highlights of the event: parent-child orienteering, water fun interactive games, and interpretation of waterside customs programs. Real estate Father's Day activity plan
Verb (abbreviation of verb) activity composition: competition route division (depending on the needs of the venue), orienteering competition: double skipping, fun shooting, parent-child three-legged game, fun quiz, award; Water fun interactive games: water rambler, extravagant pole, Popeye, urban raiders; Seaside customs programs: fantasy sitcom, funny diving, water model, dynamic beautiful girl music combination; Inflatable cartoon parade interaction; Static display of Father's Back.
6. Brief flow: pre-publicity → welcome reception → competition route planning and layout → competition waiting, achievement recording and award presentation → participation in water interactive games → watching amorous performances → interacting with cartoon puppet parade → visiting the "Father's Back" display.
Seven. Effect estimation: under a series of father-related theme activities, create a festive atmosphere, create a harmonious community atmosphere, enhance brand reputation, and promote real estate sales with the influence of activities.
Father's Day Catering Program 5 I. Time:
Father's Day
Second, the location:
Western restaurant on the first floor of the hotel
Three. Goals and objectives of the activity:
Father's love, people have always been temperate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, Regal Kangbo Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.
Fourth, marketing objectives:
Family and men during Father's Day.
Verb (short for verb) Subject:
"Father's love is like a mountain, and father's love also needs care."
Intransitive verbs promotion activities
◆ On Father's Day, men who consume western food will be given a nourishing stew (clear soup with Liaoshen) and a coupon for the experience of the fitness center.
Men over 70 enjoy a half-price discount on buffet.
◆ Dine for four people, and one person is free.
What gift for Father's Day?
Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people.
Actually, you don't have to give dad a gift. At this time, you can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!
Activity time: Father's Day
Lunch buffet11:30-13: 30 RMB 88 yuan per person.
Dinner buffet 18: 00-2 1: 00 RMB 98 yuan per person.
Venue: Hotel 1 Louxi Restaurant
Seven, budget and advertising planning:
1, the TV broadcast is broadcasted in a rolling way, and 500 yuan is estimated; small enterprise
Eight. Estimated income:
Lunch: 88 yuan/person *60 yuan/person = 5280 yuan.
Dinner: 98 per person * 60 per person = 5880.
Total: ￥ 1 1 160