1, industry prospect
Industry analysis refers to the in-depth analysis of industry factors such as economic operation, product production, sales, consumption, technology, industry competitiveness, market competition pattern and industry policies. According to the principles of economics, the internal economic laws of the industry operation are discovered by comprehensively using analytical tools such as statistics and econometrics, and then the future development trend of the industry is predicted.
2. Product prospect
Product design is not a new industry, but it is paid more and more attention by major companies. The main task of product design is to meet the needs of users through careful design, and the needs of users mainly include three aspects: first, practical value, second, satisfaction with the appearance of products, and third, some emotional reactions to products.
3. Company introduction
The company is a limited liability company and a joint stock limited company established in China according to the Company Law, and it is a profit-making enterprise legal person. It is a form of enterprise organization formed in the market economy to meet the needs of socialized mass production.
4. corporate vision
Corporate vision: It embodies the position and belief of entrepreneurs, is a concept in the minds of senior managers of enterprises, and is their vision for the future of enterprises. It refers to the long-term desire and future situation of the enterprise, the blueprint for organizational development and the eternal pursuit of the organization. Corporate vision is the embodiment of enterprise development direction and strategic positioning. Around the eight areas of enterprise management, the CEO's own leadership and management ability can be rapidly improved to achieve the purpose of promoting enterprise growth.
"Merchants Handbook" is a kind of propaganda material that attracts merchants with a lot of information and concise introduction sentences. Only by using the Merchant Manual can we fully mobilize the heartstrings of middlemen who want to make profits and achieve the expected purpose. Because this kind of manual is often the second time to send information to middlemen, it is much bigger than the information contained in the investment advertisement, which will give the merchants more intense stimulation. Whether the attracted eyes can be "brightened" and further explored is the measure to judge whether the manual design and application are successful or not.
Therefore, when designing the investment promotion manual, we should pay special attention to the main points: the length structure can not be omitted, the industry background, enterprise introduction, product core concept, operating model outline, profit concept calculation, investment policy analysis and so on. Graphic design and printing should reflect high taste, strong strength and great determination of enterprises to succeed in this project; In terms of text organization, we should strive for perfection in obscurity, highly refine sentences, highlight key points and enhance attractiveness. You don't have to write down all the details of the enterprise, but you should read it through, absorb it and keep it confidential, so that the business can sprout.