In 2003, he cooperated with international superstar Zhang Ziyi to make a TV advertisement for Coca-Cola, and even appeared on the cover of Vogue and Esquire together with Liang Yongqi. In 2004, Daniel was photographed by American designer tom ford, becoming the only Asian model of Gucci and YSL at the 2004 spring and summer fashion show.
In 2005, he worked as an image advertisement for Olympus in South Korea and Gianna Jun, and also took over the perfume advertisement in South Korea. In 2005, the Korean drama My Name is San Jin Shun, starring him, caused a sensation in South Korea and became the ratings champion.