Where is the way out for bicycle sharing?

Many people may have heard the fable of "Hao Han Bird". The Hao Han bird in the story is a lazy man. He doesn't nest in summer. When the cold wind blows, he shivers every night to indicate that he wants to build a nest the next day, but in the end he can only muddle through the day and freeze to death. In the first half of the booming bicycle industry, many companies just blindly increased bicycles, without thinking about how to make services more detailed and management more perfect. Therefore, after the introduction of local management measures, these enterprises can only moan for a short period of time and then disappear quietly. Recently, you have seen a lot of news about enjoying bicycles, but obviously it is not all good news. For example, yesterday, many media reported that Xiaoming's bicycle employees laid off 99%, the CEO left, and the actual controller of the company lost contact. Coupled with the cool cycling that has frequently reported negative news recently, the deer cycling and Wukong cycling that have been announced to be suspended, and the Harrow cycling acquired by Yonganxing, everyone has a feeling in their hearts. The winter of enjoying cycling this year is much colder than last year.

The warm season is gone forever.

Last winter, * * * enjoyed cycling, which is a new star favored by capital. Everyone rushed to throw money into it, for fear that people would not accept it if it was slow. Because of this, all kinds of bicycles have sprung up everywhere. According to incomplete statistics of netizens, there are at least 23 bicycle companies at most. Because different bicycle companies choose different colors to distinguish them, there has been a joke circulating on the Internet that * * * bicycles lack not money, but color, and the competition between * * * bicycles has also been dubbed by netizens as ". As one of the hottest attractions this year, * * * not only enjoys riding in the domestic market, but also goes abroad to the world. At present, mobike has operated more than 7 million bicycles in 200 cities in 12 countries, with more than 200 million registered users and provided more than 30 million rides every day. Ofo bike-sharing also operates in nine countries. At present, it has connected more than 8 million * * * bicycles around the world, with daily orders exceeding 25 million. No wonder netizens listed * * enjoying bicycles as one of the "four new inventions".

Cold air transit, * * * enjoy the standardized management of bicycles.

However, all kinds of * * * bicycles did not bring amazing feelings to users as they did at the beginning. Although the streets are full of bicycles that can be used at any time, these bicycles have gradually become the burden of urban management. The number of bicycles that are constantly overflowing becomes difficult to manage: there are long queues of bicycles on the bus platform of subway stations, which seriously interfere with pedestrians' travel; Cyclists rampage in pedestrian lanes and motor vehicle lanes, which also brings safety hazards to citizens and car drivers; And those damaged bicycles have gradually formed a spectacular "* * * bicycle cemetery". In order to better supervise the related management of * * * bicycles, the China Bicycle Association held the inaugural meeting of the * * * Bicycle Professional Committee in Shanghai on May 7 this year, and announced the establishment of the * * Bicycle Professional Committee of the China Bicycle Association. The Special Committee also participated in the formulation and pilot of cycling group standards and promoted the formulation of relevant mandatory standards. Subsequently, ten ministries and commissions, including the Ministry of Transport, officially launched the Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles (hereinafter referred to as the Guiding Opinions) in August, which more specifically and clearly standardized the launching and operation mechanism of bicycles. After the "Guiding Opinions" was officially promulgated, the Guangzhou Municipal Communications Commission took the lead in announcing the suspension of new bicycles in the city. Subsequently, various localities also issued detailed management regulations. In addition, all localities have also planned bicycle parking spots for * * *, established urban non-motor vehicle lanes, given bicycle code signs to * * *, and punished enterprises and users who use or operate bicycles in violation of regulations. The most direct impact of the improvement of management methods is to make some enterprises in troubled waters unable to get along.

Winter is coming, who can spend it safely?

In this way, those who used to lie at home and make money by throwing bicycles on the road will be miserable, which has led to problems in many disadvantaged bicycle enjoyment enterprises after the management has been tightened. 10 year 10 On October 22nd, Beijing Lu Xiao Bicycle announced that it would take the initiative to recycle the electric bicycles that had been put into operation, and Beijing suspended its operation from 00: 00 on the 23rd. It is difficult to refund the deposit for online cool cycling, and the employees of the company go 7788; Hello bicycle was acquired by Yonganxing. Coupled with the "missing link" of Xiaoming's bicycle boss, is it just a flash in the pan to enjoy cycling? In fact, * * * bike-enjoying enterprises are not all "humble birds". Industry leaders such as mobike and ofo have strong financial support on the one hand, relatively strong platform technical support on the other hand, and relatively perfect vehicle operation and maintenance system.

At present, mobike is equipped with intelligent locks of global multi-mode positioning systems (including GPS, Beidou and GLONASS), which not only enables mobike to know the position and status of each bicycle at any time, but also helps its artificial intelligence platform "Rubik's Cube" to obtain more detailed traffic and travel big data, so as to continuously adjust the number of bicycles suitable for the city and ensure the orderly operation in line with urban planning.

Ofo also recently announced its participation in the Sesame Credit Deposit-Free Program, allowing users to experience the convenient urban transportation brought by the Huang Xiao special car without a deposit. These two companies, which enjoy bicycles, are also the enterprises we are most familiar with, with the highest market share and the largest number of users, and many of their strategic layouts are also being carried out in an orderly manner. Therefore, it is not difficult to find that as long as the nest is built to attract phoenix, no matter how the management changes, the enterprise can survive this winter safely.

The pictures in this article come from the Internet.