In the Internet age, the ultimate goal of all online celebrities, including Liu Genghong, is to make money. If it's unprofitable, why do they go to so much trouble to make a joke and make a live broadcast? Making money through the internet is also a technology. As long as the food is not ugly, netizens can still accept it. After Liu Genghong became popular, his business value also rose, which is different.
Liu Genghong's image in public is very good, and his practice of advocating people's fitness conforms to the current trend. Besides, Liu Genghong is a good husband and father. These people regard the label as the bright spot of Liu Genghong, and it's hard to think about it. It took Liu Genghong only a few months to grow from a small online celebrity with millions of fans to an online celebrity with 70 million fans. After Liu Genghong became popular, there was speculation about when he would bring the goods and start the live broadcast.
After all, everyone understands that "the purpose of live broadcast is to bring goods", and no one can escape the law of true fragrance. We don't take the goods for the time being, but it's not time yet. Once the time is ripe, the network celebrity anchors will definitely start harvesting with sickles. Rushing to broadcast live with goods will only disgust the audience and greatly reduce the goodwill of passers-by. Liu Genghong's team is very wise. They chose the latter between short-term interests and long-term interests.
As we all know, whether it is a celebrity or a star on the Internet, their ultimate goal is to make their appearance on the Internet, publish their works and broadcast live. After all, the entertainment industry is under great competitive pressure, and many stars have transformed into online celebrities. Selling goods live is faster than making money on film. Liu Genghong can't evade customs. His purpose as an online celebrity is also to make money, but in a different way from other anchors.
At first, Liu Genghong didn't find the traffic code. He just shoots some daily news, and then occasionally holds a live broadcast to sell goods. At that time, the live broadcast effect in Liu Genghong was very poor, and the cargo volume was not high. Later, I tried to transform, found the trick and became a top online celebrity. Since Liu Genghong has a team behind him, since he once sold goods on a live broadcast, he can't always be a "public interest anchor" who teaches everyone fitness for free. In due course, Liu Genghong will still make money.
However, since Liu Genghong became popular, he has never seen the live broadcast of selling goods, nor has he ever hung goods in the live broadcast room. This means that as long as Liu Genghong shows some goods in the live broadcast room and puts them in the yellow car, the deal is made. For online celebrities, the fastest way to make money is to live broadcast with goods. The turnover of the head anchor with goods in one night can be comparable to that of a large enterprise in one year, which is really exaggerated.
Surrounded by huge traffic, Liu Genghong has great commercial value. As long as any conspicuous product appears in the live broadcast room, it is publicity. Therefore, there won't be anything with a brand logo in the live broadcast room in Liu Genghong, and it won't sell goods directly in the live broadcast room. Unfortunately, Liu Genghong is now past its peak and its popularity is gradually declining. If you bring the goods at this time, the effect will not be too good.
The reporter asked Liu Genghong, how would you feel if the heat was not so high one day? Liu Genghong's answer is textbooks. He said people don't have to come to my studio. My live broadcast is to teach people how to exercise and then do outdoor sports. Have to admire, Liu Genghong's tricks are really great. Even though he has become the top celebrity on the Internet, he still stays awake. He knows that no one can stay popular all the time, as long as he does his own thing.
More importantly, Liu Genghong is not worried about losing popularity in the live broadcast room. He even encouraged everyone to go outdoors and exercise in the sun. Liu Genghong didn't bring any goods at its peak, and now its popularity has declined slightly, which is even more impossible. Liu Genghong and the team behind him are very smart, with a long-term vision and a large pattern. Generally speaking, among online celebrities, when the heat is the highest, they will sell goods live and gain waves. Although gold can be made quickly, it will also have a self-defeating effect. Frequent bringing goods to make gold will lead to a decline in word of mouth, which needs to be considered.