GO PLAYER decided to launch a marketing campaign in a unique way, a series of bottles with specially designed caps. Each bottle cap has a number indicating the force required to open the bottle cap. The larger the number, the greater the force required to open the bottle. Then they put these specially packaged beverage bottles on the dumbbell rack in the gym. Now, opening a bottle of drink is also a real challenge.

Introduction:

GO PLAYER is a new energy beverage, which has been introduced into the China market, with low popularity and limited sales. As we all know, the energy beverage market in China is dominated by Red Bull, accounting for 47% of the market. Energy drink refers to a drink that can adjust the body function to some extent by changing the composition and content ratio of natural nutrients in the drink to meet the nutritional needs of some special people.