PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing. Puma Group owns brands Puma, Cobra Golf and Tretorn.

In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.

In terms of sales volume, Puma adopted a limited distribution strategy, which pushed the value of Puma products to another height. For example, puma thrifty only produced 5 10 pairs, and natural buyers flocked to it.

At present, most of PUMA's high-grade sports shoes can only be bought in some specialized PUMA stores. In this way, if you want to get this pair of puma sneakers, you have to work hard! With this strategy, Puma's products can always maintain a fanatical admiration.

Brand honor:

On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands on 20 18, and Puma ranked 4 14.

In April 2020, the list of "Top 50 Most Valuable Clothing Brands in the World in 2020" was released, and Puma ranked 30th.

In May, 20021year, Puma ranked 194 1 in "202 1 Forbes Global Enterprise 2000".