1, Polaroid: Polaroid boots are very popular, and once occupied more than 70% of the footwear market in China in 1980s and 1990s. However, with the changes in manufacturer brand in recent years and the increase in piracy and copy counterfeiting, Polaroid's market share has dropped significantly and gradually faded out of the market.

2. Skechers: Skechers have always been loved by the people of New China in the past, and made headlines repeatedly in their fanaticism. It not only has its own unique "domestic" aura and cultural symbols, but also has stable quality and reasonable price. However, with the changes of the times, the new generation began to pay more attention to fashion elements, and Sketcher's "tradition" no longer represented the new and gradually faded out of the market.

3. Golden Sun: Golden Sun products are out of control at 1997 with practical and affordable power, making the China market full of golden sun dolls. This reputation of "going to the country to play" was actually created on its own initiative, but due to the constant replacement of manufacturers' brands, Golden Sun faded out of the market and lost its former glory.

4. Beauty: Midea's electrical appliances used to be an indispensable household appliance in China and a famous domestic product in China. In the process of development, Meili said that it faded out of the market because of poor management, novel image, poor technology and inadequate publicity.

5. Holiland: Holiland is one of the world-famous baby food brands and one of the famous domestic products in China. Its product categories include cloudy drinks, dairy products, grains, organic foods, nutrition and health products, etc. However, due to market saturation, fierce competition and recent doubts about infant formula, Holley has been unable to compete with other international brands in recent years and gradually faded out of the market.