First, positioning
For example, if you are in the direction of entertainment, you can show people entertainment and be easily remembered by others. Knowing what field you are in is also good for your search ranking. In short, the positioning should be clear.
Second, the content
Once the positioning is determined, your own content direction will be determined. For example, if you do a sideline, you should write about it, and the content must be vertical. It is best to write what you are good at and interested in. For example, you like fitness. You can punch in the official WeChat account every day and share some daily fitness experiences and tips while exercising.
Many novices have just started writing articles, don't know how to write them, and feel that their cultural level is low and they can't write well. You can read other people's articles more, see how the big shots in your field write them, and then express them in your own words, which will become your articles.
Stick to this for a month and you will naturally write. How to choose the title of the article, how to write the content and how to guide the ending. If you write too much, just write according to your own ideas, and you don't have to imitate it anymore, because you already have a framework in your heart and a clear writing idea.
Third, promote drainage.
1, WeChat friends, classmates, relatives, friends and colleagues can all develop into your first fans.
2. Mutual Customs Section. Go to QQ to search for keywords, WeChat official accounts are related to each other, and WeChat groups share each other.
Mutual clearance is equivalent to brushing powder. It's no use. They won't read your article and may take you away at any time. So there is no need to find each other when the traffic is increased to 500 powder.
3, douban drainage, douban team, hook and vx to send materials. It's easy to seal, but fortunately, accounts can be purchased in bulk, which is very cheap.
4, push each other, when your reading volume reaches more than 200, you can find the same order of magnitude of push.
5, drainage from media platforms, such as Zhihu, you can write answers, headlines, Baijia numbers, short books, Tik Tok Aauto quickless, etc., and directly distribute the contents of your official WeChat account to major platforms to realize the whole network drainage.
Four. liquidate
1, wallpaper number category, although the value of the official WeChat account fans of wallpaper category is not high, it can still be realized, such as traffic owners, small program advertisements and new list advertisements, which are about 0.4 per reading. Of course, other services can still be grafted, such as take-away cps, telephone recharge, selling movie tickets and other life services are all good.
2, food, do this kind of official WeChat account can share some cooking methods every day, or write some paid articles to realize, or write tutorials to sell. You can also graft the life services such as take-away cps, phone bill recharge and movie ticket sales mentioned by Aqiu above.
3, fitness, the principle is similar, the content shares some fitness experience and skills every day, really don't know how to do it, just find a benchmark account to imitate and then operate, you can sell fitness courses or graft some life services on it.
4, sideline, simply speaking, is to share some sideline projects, the most common way to realize is advertising and projects.
5, tools, share some software tools, or cracked, such as Huluxia, or I love to crack such official WeChat accounts, the general way to realize is to receive advertisements, or directly write paid articles to sell software.
Verb (abbreviation for verb) operation
There are also some small partners who have registered official WeChat accounts, but they just don't know how to operate well. Simply put, they should insist on publishing articles every day and make good content. What if no one reads the article? And then drain it. There are some drainage methods mentioned above, but they may not be suitable for everyone. You need to operate them yourself. Do you still need to realize the project when there is traffic?
Abstract of intransitive verbs
Many people say that the bonus period of WeChat official account has passed, but it is still in operation. After all, if you don't do it, you will never know how the official account of WeChat makes money. Thanks to the billions of traffic of WeChat.
Some newcomers have published several articles, but they haven't made any money in less than half a month. Where can they say that this project is not good? The bonus period has passed, so I can't do it. The fact is that you spent three days fishing and two days drying the net.