Article 1: Gym business plan
First, the entrepreneurial background
1, project background
With the advent of the sports era, most young people like to compete with each other in the wits and wits between NBA and Premier League. With the popularization of sports, more and more college students hope to improve their competitiveness by strengthening their physique. In view of the limited number of fitness equipment in many colleges and universities, it is generally not open to students casually. However, the fees of gymnasiums in society often exceed the affordability of ordinary students, which leads to the inability of college students to effectively exercise their physical fitness.
Research and investigation in recent years show that the physical health of college students is not optimistic, such as physical decline, easy to get sick and so on. This not only affects college students' current study, but also has a noticeable influence on their future career. Especially in recent years, the popularity of sports activities such as NBA and Premier League has stimulated the desire of college students to show their elegance on the field. Nowadays, college students all hope to strengthen their physique through physical exercise. However, the exercise facilities provided by schools are relatively old, and the fees for gyms in the market often exceed the affordability of college students. Therefore, opening a gym for college students has a bright future.
Considering the lack of gymnasiums for college students in Fuzhou, it is planned to choose the university town as the starting point for starting a business. With its huge student group and advantages in sports, we can foresee that we have huge market space and development space.
Second, the idea of starting a business.
1, project introduction
We plan to build a gym, centered on the university town, with students from nearby universities as our main customers and customers from the surrounding society. In the early stage of the project, it is planned to lease a big warehouse at a relatively low land price.
Related facilities are: 5 treadmills, 1 five-person comprehensive trainer,
Sit and kick trainer 1, sit and push chest muscles.
1 weightlifting trainer, 1 downhill weightlifting bed, 2 arm strength trainers,
Table tennis table, billiards table, board game equipment, etc.
2. Operation of the project
Situation analysis:
In the early stage, due to limited facilities and low visibility, customers' awareness of us was not high. Corresponding countermeasures:
We must first catch every customer who comes in. In the early stage, I plan to tailor the fitness program for every customer who comes to visit, and strive for a special coach to guide and train each customer. Leave a good reputation and good image among customers, and open our market in the university town through word of mouth, so as to gain a firm foothold.
After the later development, firstly, expanding the area, updating the equipment, introducing new equipment, and increasing the number of professional coaches. And it may develop into the only professional fitness chain for college students in China.
3. Advantages of the project
There is no well-equipped gym near the university town, and the price is suitable for college students. And even if there is, there is no professional fitness team mainly for college students.
The demand for good physical fitness in modern society urgently requires us to change ourselves and improve our physical fitness. In junior high school and senior high school, we have little opportunity and time to exercise under academic pressure, and there is plenty of time in college, which is at the turning point from school to society. Having a good body is very helpful for us to go to the society and the workplace. Nowadays, many professional interviews put appearance first. As the saying goes, good health is the capital of revolution. Therefore, it is the demand of modern college students to strengthen exercise and physical fitness. This is a growing emerging social demand.
Chapter 2: 180 Business Plan of Fitness Club
1. Platform for Action
1. 1 club profile
The purpose of our fitness club is to provide physical exercise for students at school. It is different from the existing commercial fitness clubs in society. Starting from colleges and universities, it provides venues for college students, faculty and staff to exercise collectively in classes, and also provides fitness venues and facilities for nearby residents. At the beginning of the club operation, it was mainly for college students. At the same time, the club employs fitness experts to provide professional guidance and training courses for students at school. We strengthen the promotion of the latest international fitness concepts, wholeheartedly provide the best service for every student, and create a healthy life journey for students.
We plan to locate the club in Ming Di Imperial City, the south gate of Anhui University of Science and Technology, and rent a floor in the form of renting a facade. The fitness program of the club will be designed around the interests of students and faculty in our school, which will exceed students' expectations. The design building area of the club is 750 square meters, with leisure service area (water bar, convenient table), multifunctional gym, gymnastics room, badminton court, table tennis court and so on. At the same time, we also set up a "special weight loss training class" for girls. We gradually improve our service according to the different needs of students. Club venues are equipped with advanced ventilation equipment, excellent coaches and advanced fitness equipment to provide scientific, reasonable and efficient services for students.
Objective: To establish a fitness club with the theme of college students and make it spread all over the university town of China.
Concept: customer first
Slogan: God creates life, and we build bodies.
1.2 enterprise nature
The full name of this enterprise is "180 Fitness Club", and the registered capital is10 million yuan. On the basis of self-owned funds, raise funds through bank credit.
1.3 Entrepreneurship
The business of this fitness center is mainly to provide venues and facilities for college students to participate in fitness, and professionals provide technical guidance and teaching. In addition, the center also actively promotes the participation of units and families around the university campus.
1.4 business content
Area 1: multifunctional gym (fitness, bodybuilding, weight loss, sports)
Zone 2: Gymnastics room (aerobics, yoga)
Area 3: Table Tennis and Badminton
Zone 4: Leisure service area (setting: hot and cold drinks such as tea, drinks, coffee, yogurt and health products are optional)
1.5 operation mode
(1) ticketing system:
Saturday and Sunday, 7: 00-24: 00 pm
Adult: 30 yuan is limited to 3 hours at a time.
Student: Each trip to 20 yuan is limited to 3 hours.
Monday to Friday, 20% discount.
(2) Membership system:
1, gold card member. 888 yuan/year, anonymous, unlimited times, no time.
2. Silver card member. 488 yuan/half a year, anonymous, unlimited times, no time.
3. VIP card members. 288 yuan/quarter, anonymous, unlimited times, no time.
4. Ordinary card members. 98 yuan/month, anonymous, unlimited times, unlimited time.
1.6 Maximum target of expected benefits
Based on the tenet of "service first, guiding consumption and developing management", the center strives to build a brand enterprise. Our business philosophy is "pursuing sustainable growth", and we will do our best to faithfully serve the vast number of consumers and friends within our power. Expected benefit target of the company: the payback period of investment is 2 years, and the company will realize net profit from the second year.
2. Market analysis
2. 1 market opportunities
With the improvement of living standards and the idea of healthy living deeply rooted in people's hearts, people pay more and more attention to health. According to some scientific reports, with the increasing pressure of work, life and study, the proportion of sub-healthy people is also increasing. With the deepening of fitness consciousness and the change of people's concept of fitness consumption, various fitness clubs have sprung up in society. A good fitness club can let people release their body and mind, relieve stress, keep fit and cultivate their sentiment after intense work and study.
The change of the times has promoted the development of physical education and put forward the goal requirements of lifelong physical education for students. The national fitness program is aimed at the people of the whole country, with emphasis on school sports for college students and teenagers. Their healthy growth relates to the prosperity of the country and the prosperity of the nation. Physical education in colleges and universities should take cultivating students' basic ability and scientific self-exercise ability, and improving students' physical quality, team consciousness and will quality as the social orientation goal of cultivating modern people. However, some contemporary college students don't have a deep understanding of sports, have a weak sense of sports, have poor enthusiasm for participating in physical exercise consciously, and have low interest in participating in physical exercise. The main reason is that most sports activities organized by schools are mainly competitions, lacking the characteristics of leisure and entertainment.
Part III: Model essay on business plan of fitness club
The location of the gym must bring convenience to the masses, and there should be a wide place to park cars, which is more suitable for places with heavy traffic; The operation of the club is obviously regional, and the surrounding 3-6 kilometers is its main customer service area. The location of the club is roughly divided into commercial area, office area and residential area. It can only be determined by analyzing the flow and income of people around. Venue lease matters:
1。 Venue rental fee: accounting rent, deposit, property management fee, swimming pool fee, water and electricity fee, etc.
2。 Lease period of the site
3。 Annual incremental cost of site lease
4。 Payment method of venue lease
Gym venues and facilities:
First, the area: according to the actual needs.
Generally speaking, small clubs below 800㎡, medium-sized clubs above 800-1500m2, and large clubs above1500m2.
2. Space requirements: spacious, bright and ventilated.
The height of the gym and the distance between the columns are the key to whether the fitness club can attract bodybuilders. The fitness club is mainly open, with a height of more than 3 meters, ensuring a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall, and the spacing of 8m is generally more common.
Three. Facilities and equipment
According to the actual situation, the main considerations are: the walking route of bodybuilders, the characteristics of each functional area and other factors, or safety considerations (fire exits, etc. With the cooperation of professional designers, it is an essential process to know the parameters of relevant parties and determine whether the property conditions are suitable for the meeting place.
1, club layout design
The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:
⑴ Front desk (service desk): cashier/delivery/consultation.
⑵ Leisure/rest area: reading and playing chess, with water bar and merchandise area.
(3) dressing area, shower area and bathroom: men's and women's dressing room/shower room/bathroom (steam room? )
(3) Equipment is divided into aerobic training area, free weight-bearing area and fixed equipment area.
5. Bodybuilding and Aerobics Hall: Set up an aerobics hall according to the overall area and teaching strength of the club.
[6] Yoga room: normal temperature yoga and high temperature yoga (can be used as a dance room).
The once-rotating bicycle house
2. Equipment design and decoration style of the club.
Support equipment:
(1) locker area equipment: lockers with locks (lockers), shoe racks, benches, etc.
⑵ Shower room equipment: hot and cold shower steam (steam room can be designed if conditions permit).
⑶ Aerobic training equipment: spinning bike, treadmill, elliptical machine, etc.
(4) Weight training equipment: equipment for training muscles in specific parts of the body.
5. Free training equipment: bench press, barbell, dumbbell, etc.
[6] Aerobics equipment: independent audio, cushions, dumbbells, pedals, fitness balls, etc.
(7) Rest area: water bar equipment, merchandise display cabinets, computers, televisions, telephones, stereos and other equipment. Being staff clothing, medical emergency supplies, member gifts, promotional materials, etc.
Levies water, electricity, fire fighting and other equipment.
Decoration and style design:
⑴ Unique club logo design (located in the most prominent position)
(2) Signboards (displayed and designed in the most obvious way)
⑶ Interior decoration: determine the style of the club through material selection and main color (use murals to create a fitness atmosphere). And set up a coach introduction column, excellent staff list, health knowledge column, club precautions and regulations column, member information column, fitness card price column.
(3) Construction bidding and decoration.
Four, the domestic fitness club licensing procedures
At present, there are no complete laws and regulations on operating fitness clubs in China, but the following procedures can be followed.
1。 Before the opening of the club, it shall go through the fire safety inspection opinions, business license, business license, tax registration and other related procedures.
2。 Application of computer management software.
3。 The computer management of the club can complete the management of fitness cards (card handling, payment, card inspection, loss reporting, card replacement, etc.). ), locker management, cashier management. The management status of the club is all reflected in the computer information, and the managers can obtain the first-hand data conveniently, quickly and accurately, which is convenient for the rigid control and flexible management of the managers.
Analysis on the Market Environment of verb (the abbreviation of verb)
1。 Comprehensive environmental analysis
2。 Competitive environment analysis?
(v) Staff recruitment and training
Recruitment steps:
Publish recruitment information.
Preliminary screening of candidates.
Evaluate and interview the selected personnel.
Discuss the rights and obligations of both employers and employees.
Sign relevant contracts.
Recruitment requirements
General information: name, gender, education, native place, health status, work experience and experience.
Professional situation: it can be divided into two aspects: professional knowledge and professional skills.
Trial. Candidates are required to participate in practical work and assess their work ability.
personnel management
Training of employees and coaches: before the needed personnel take part in the work, they should be trained, which should include the following aspects: professional ethics, professional knowledge, practical work skills, team spirit and cooperation spirit, and instill the enterprise purpose. Incentive mechanism. Motivation is an effective means to stimulate the enthusiasm of employees and expand the efficiency and energy of enterprises, which is mainly reflected by management regulations and systems. It includes the change of position and treatment, spiritual reward, material reward and so on. Evaluation example. Quantitatively evaluate the workload, work efficiency, work quality and interpersonal relationship of each employee in the club.
For example, it is very important to establish attendance system and form, work assignment and completion evaluation form, especially the evaluation of fitness club customers.
Recruitment position:
Member consultant. (key), to have good sales ability.
Personal trainer. (Students in school) (Key) Requirements: Have professional knowledge of machine fitness and good basketball skills.
Customer service.
Logistics. Finance.
Cost control of fitness club
Process reselection: improving cost composition. For example, at present, in the first stage of the personal trainer course in the gym, the treadmill is basically used until you sweat slightly. But do you have to have a treadmill to warm up? From a technical point of view, warm-up can be completely replaced by low-weight strength equipment and limb combination movements. A treadmill costs tens of thousands of yuan and uses more than ten kwh of electricity a day. A few hours less, the enterprise will save a lot of equipment depreciation and electricity bills a year, especially in large fitness clubs with many branches. Do coaches and sales have to be separated? Don't personal trainers have to patrol the field? Does the club have to have a hot bath? Do personal trainer courses have to follow the four processes of warm-up, strength training, aerobic training and stretching? Does the club have to have free aerobics classes? Every process has room for re-selection. The key is whether we have an improved mind. The difference in profit lies in the small processes.
If the club is separated from the preparation to the operation of the procurement, every procurement link has a lot of room for cost control. In the investigation, we found that in order to get a good discount, almost all clubs use the same brand of equipment. The question is, did you compare more than five instrument manufacturers at the same time when you bought it? Have you inquired about the lowest discount of your peers? Do you use the Internet to buy equipment all over the world? Did your club get the lowest discount? In fact, there are many channels to obtain information. Magazines, newspapers, internet, customers, peers, exhibitions and even training will give you a lot of effective information. Effective collection of purchased materials is extremely important for cost control. We can also collect data from the following aspects. ◎ Upstream method knows what material the product you purchase is made of, and analyzes all its manufacturing costs. ◎ Downstream method Know where the product you purchased is used, know the demand and price of this product, and analyze how it is used in your club. Parallel method
Do you know what substitutes you have bought, such as whether the treadmill can be replaced by an ellipse? Can we use bicycles instead? Get detailed physical and supplier information of new products. Of course, not every purchase is worth grasping every detail, otherwise our labor cost and transaction cost will be much more than the money saved. Therefore, it is necessary to classify every purchase of the club and grasp the main purchases, such as equipment procurement, decoration materials procurement and so on. For example, the purchase of equipment may account for more than 60% of the club's budget, so it is necessary to manage the equipment purchase contract. It is necessary to formulate a standardized procurement contract, including signing, recording, auditing, handling and inspection, checking the procurement progress at any time, and standardizing the behavior of procurement personnel. Remember a principle: if you can buy from all over the world, don't look for an agent; if you can buy from multiple sources, don't look for one.
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