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How to measure explicit motivation and implicit motivation
Dominant:

1.m&m&M chocolate: only soluble in mouth, not in hand.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies the unique usp of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes good.

2. Nike: justdoit

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "idream", Nike's influence gradually declined.

3. De Beers Diamonds: Diamonds last forever, but one lasts forever.

Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of Derbyshire Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

4. McDonald's coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

5. Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

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