With the continuous improvement of living standards, everyone is aware of the importance of good health, and more aware of the aesthetic consciousness of making their bodies better and better. It is precisely because of these awareness of beauty that the fitness industry has become a hot trend in recent years. The plan to build a fitness card in Shanghai is a 7-day cooling-off period, and it is also a corresponding measure for some current situations, which will have an impact on the fitness industry, mainly in the following aspects.

First, the number of impulsive consumers has decreased. Obviously, many people may just have the idea of fitness in a short time because of temporary stimulation. As the saying goes, three minutes of heat, three days of fishing and two days of drying nets, to avoid a long-term fitness idea, they may go to the gym for two or three days, which will limit their fitness cards, thus causing great waste. This measure in Shanghai suggests giving the fitness card a 7-day cooling-off period, which will greatly reduce the crowd of impulsive consumers and bring adverse effects to the industry.

There are not a few people who can greatly reduce the income of the fitness industry. Not only a series of items in the gym, but also other extra expenses, which often cause great waste.

Second, make the fitness industry more standardized. This move has advantages and disadvantages. Its advantage is that it can make the whole fitness industry more standardized to a great extent. Many consumers in gymnasiums are induced to spend to a great extent, and then waste a lot of resources in the case of impulsive consumption. People who have just spent this period can have a standardized role in the gym in the near future, so that consumers can seriously consider the heat for three minutes and then apply for a card in the gym. This is good for the gym and consumers.