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Sicong and Kirin are both rich second generation. Why does one go home to inherit the family property and the other push the enterprise to the international market?
It is true that Li Qilin and Wang Sicong need more luck than most young people in China, because they will have many choices and prospects when they are born.

A, Wang Sicong commercial service road "lost 500 million" Wang Sicong finally want to go home to inherit property.

It is understood that Wanda Wang Jianlin invested 1 billion yuan to set up a new investment management company with Wang Sicong. On the whole, Wanda Wang Jianlin is not satisfied with the success of Wang Sicong's self-employment in the coming year. For a long time, Wang Sicong was not just an ordinary rich second generation. On him, there are topics for discussion, objections and worries. As a "discipline inspection and supervision in the entertainment circle", Wang Sicong stepped onto the star news several times.

He has many rich second generation characteristics, like to play, like bars, like luxury cars, and prefer to be surrounded by beautiful women. However, Wang Sicong also has high morale and highlights in his work. In 2009, Wang Sicong, 2 1 year-old, applied to register Pusi Capital with 500 million assets. As a younger generation, Wang Sicong is more alert than his ancestor Wanda Wang Jianlin in the prosperous times. When the CCM game team was short of funds, Wang Sicong was optimistic about the future development of the e-sports industry and decided to invest money in the project.

Wang Sicong's action not only saved the champion e-sports team, but also expanded the sluggish domestic e-sports sales market to a total market value of 1000 billion yuan. At the beginning of Wang Sicong, there is also a resounding look up: "the godfather of e-sports".

20 1 1 year, Wang Sicong published an article in Weibo: "Strive hard and integrate e-sports". Also in this year, Wang Sicong took back the professional team C C M and renamed it ig Team. Because Wang Sicong entered the e-sports industry, e-sports players changed their past "paupers", from sleeping in Internet cafes to eating noodles, and then earning tens of millions of dollars a year, following the headmaster. It is worth mentioning that e-sports players have also stepped onto the performance stage of the Asian Games. All this is inseparable from Wang Sicong's vision of project investment and the reasonable layout of commercial services. However, gradually from Wang Sicong, the e-sports industry has really become a business.

Soon after 20 15 Banana Entertainment was founded, Wang Sicong once again turned his attention to the webcast platform and founded Panda tv, a live game service platform. At the beginning, panda tv and fighting fish and tiger teeth can be said to be equal. For the first time, Wang Sicong combined mobile games with online celebrities. Online platform management, competition management, star culture media ... 20 16 years, with the investment in the sale of Pusi capital project, Wang Sicong's net worth once reached 6.3 billion.

In recent years, Wang Sicong's work can be said to be in full swing, and the principal is also proud of his life. But what Wang Sicong didn't know was that great difficulties were waiting for him at this moment. Also in this year, the debt of Evergrande Group of Dad Wanda Wang Jianlin reached 520 billion RMB. In the next two years, with Tencent officially entering the e-sports industry, Wang Sicong lost money every year. From the loss of 500 million in 20 16 to the loss of 800 million in 20 17, the loss of 20 18 also reached 2 billion. In recent years, it should be a quiet two years in Wang Sicong. By 20 19, the commercial legend created by Wang Sicong with 500 million wealth has been revealed. It is not clear whether the combination of Wanda Wang Jianlin and Wang Sicong's father and son can make Wang Sicong return to the king.

Second, Li Qilin promoted Li Ning's brand to the international market. Wang Sicong and another rich second generation, namely Li Qilin, the young boss of Li Ning Company, have a "historical origin". 20 1 1 year, when Big S got married, Wang Sicong wrote angrily: "Don't you dare to pretend to be a rich second generation with those two steel shovels in your pocket. You are so cheeky! " At this time, Wang Sicong was teased by netizens including Li Qilin. In addition, the two rich second generations were sensational because of the quarrel of e-sports.

Two people come and go freely, never give in, and at that time they are very lively. However, Li Qilin is by no means the rich second generation who always likes leisure and entertainment. In 20 12, I returned from studying in Li Qilin and worked as the supervisor of a family-owned enterprise. Li Qilin is the nephew of Li Ning in Prince of gymnastics, the child of Li Jin, another founder of Li Ning's famous brand, and a well-deserved boss of Li Ning.

Rainbow Sicong and Li Qilin especially like luxury cars, and were once a member of the game and entertainment department of HAC supercar. Within Li Ning, Li Qilin is responsible for the marketing and promotion business process of the group company and the development trend of its independent innovation strategy. When Li Qilin entered the company, probably no one would have thought that this rich second-generation dude in others' eyes would turn the company around several times a day. Not long after Li Qilin entered the company, he clearly put forward the bold idea of combining fashion trends with fitness.

As we all know, fashion trend and fitness are two completely different core concepts, one is biased towards design scheme and the other is focused on practical effect. Therefore, although Li Ning understands that fashion brands have great popularity in the fashion world, she has never thought of letting brand shoes enter the fashion circle for so many years. Li Qilin, on the other hand, has a completely different idea from his grandparents, and shouted that Li Ning's brand shoes must enter the fashion circle.

Grandparents unanimously objected, thinking that Li Qilin's idea was too "arrogant", otherwise he might "lose face" in front of the world. But Li Qilin is dead, and he wants to do it. After that, because Li Qilin, Li Ning and other managers couldn't beat them, they had to be willing. On 20 18, Li Ning appeared at New York Fashion Week with brand-new upgraded shoes.

This should be China's first brand-name shoe to land in New York Fashion Week. In the next two years, Li Ning's famous brand can always be seen in New York Fashion Week. Traditional elements of China, such as Taoist culture, wind and fire, have been applied to Li Ning's fashion design, which makes the traditional elements of China popular at home and abroad. Our brand shoes have never been so powerful and so proud.

Guo Chao brand "Guo Chao brand" is a lot of people's evaluation of Li Ning's famous brand. This is the first beautiful battle between Li Qilin and Li Ning brand. 20 19, Li Qilin made another shocking decision. It bought a game team with 500 million yuan and entered the e-sports industry that Wang Sicong just left. And the whole recycling process, Li Qilin only took three weeks, quickly and decisively. At this time, many people realized that Li Qilin was merciless on the Internet.

As the e-sports industry at this time is a field where money can only be spent, the e-commerce competition team composed of JD.COM Mall and Suning.cn is only for better advertising in the e-sports field, not for making money. However, in the face of many doubts, Li Qilin still did not change his original intention and went his own way. Because there are many Li Qilin, we are optimistic about the huge customer base of the e-sports industry.

The survey shows that in 20 18, the number of e-sports customers exceeded 300 million. And among these 300 million customers, male customers are dominant. These male customers are very young, love fashion and sports culture, and accept new things quickly ... they will be able to wear Li Ning's famous brands to promote fashion trends. Why does Li Qilin know so much about them? As it happens, Li Qilin is one of them. Therefore, in the following time, Li Qilin devoted himself to the integration of Li Ning's famous brands and electrical appliances, and reached title sponsorship cooperation with several e-sports teams.

Moreover, Li Qilin and many game teams have released co-branded products. The goods released by this kind of joint shoes are often sold out as soon as they are released, and they sell well. This time, the deployment of commercial services in Li Qilin has once again achieved great success. Because of the slander of some international brands, China became angry and gradually curbed this international brand, and many big-name stars also terminated their contracts with this famous brand. At this time, many people said that Li Qilin let LNG wear Li Ning, and then paid a fine on the hot search list. At this point, Li Qilin's approach once again made people sit up and take notice of this young successor.

Li Qilin said: "This looks like a good deal on the surface, but we won't do it ... We insist on making products today and don't do hot search ... We hope that the products made in China will be recognized not only by China society, but also by the international community."