First, we need to determine the theme of the apartment. Because we are in the suburbs, the disadvantages are transportation, shopping and going to school. We should foster strengths and avoid weaknesses, and give priority to leisure and holiday decompression. So publicity can be defined as "holiday apartment".

Specific implementation: 1 Determine the target audience. Middle-and high-income groups can be the main planning targets. For example, you can choose the workplace, high-end residential areas, universities and so on.

2. Questionnaires were conducted in selected areas, mainly to see their attitude towards life and how to cope with pressure.

3. According to the specific needs, we can improve the supporting facilities of lakeside apartments, such as adding fishing centers and opening gymnasiums in the community. And printing brochures.

4. Distribute brochures in key publicity areas to expand their influence.