O2O (Online To Offline) refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad. As long as the industrial chain can involve online and offline, it can be called O2O. Mainstream business management courses introduce and pay attention to O2O, a new business model. In 20 13, O2O entered a high-speed development stage and began the localization and integration of mobile devices. As a result, the O2P business model was born and became a localized branch from online to offline.