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Money way. Com, founded on 20 13, is affiliated to Shanghai Pintu Network Technology Co., Ltd. It is an excellent "design &; Office "creative service platform. The website has tens of millions of genuine materials, covering print advertisements, video sound effects, background elements, illustrations and paintings, e-commerce design, office documents, fonts, new media maps and so on.

As an excellent "design &; Office "creative service platform, adhering to the development mission of" creative copyright service that everyone can afford ",has accumulated a large number of users after eight years of development. The website material covers print advertisements, design elements, backgrounds, e-commerce Taobao, video templates, music sound effects, high-definition galleries, artistic writing, decoration, webpage UI, new media drawings, illustrations and paintings, product industries, PPT templates, Word templates, Excel templates, resume templates and fonts.

Serving many industries such as e-commerce, WeChat business, IT Internet, real estate, home furnishing, government public welfare, education and training, culture and entertainment, catering industry, hotel tourism, medical treatment and medicine, life service, financial management, beauty and fitness, and providing creative copyright services for 120 different professional groups. Print advertisements: posters, exhibition boards/booths, business cards/cards, picture books/binding, DM/ leaflets, LOGO/ logos, prototype materials, VI/ guides, packaging, PS tools,

Handwritten newspapers/posters

/tabloids, photo albums/photo studios, etc.

Design elements: story elements, buttonless photos, decorative patterns, textured borders, cartoon hand-drawn, icon elements, effect materials, holiday elements, product objects, floating materials, line shapes, publicity labels, PPT elements, etc. Background: advertising background, main picture/through train background, banner background, store background, H5 background, etc. E-commerce Taobao: e-commerce poster /banner, through train/main picture, detail page template, home page template, comprehensive template, mobile phone terminal template, holiday promotion template, etc.

Video template: real video, product/promotion, video poster,

TikTok

, education and training, photo albums, video elements,

MG animation

Film and television packaging, information icons, creative posters, etc. Music sound effects: audio, sound effects, etc. High-definition gallery: natural scenery, food, animals and plants, urban landmarks, architectural space, people's images, lifestyle, business office, education and culture, product shooting, medical health, finance and trade, science and technology, festivals and holidays, transportation, creative synthesis, etc.

Artistic words: selected artistic words, exquisite fonts, holiday materials, e-commerce promotions, numerals and letters, copybooks, people's livelihood, youth campus, food and beverage, games and animation, wedding tourism, event exhibitions,

corporate culture

, solar terms, recruitment, greetings, real estate, health, etc. ; Decoration: decorative painting, wedding arrangement, home decoration design, soft decoration, architecture, garden, tooling design, etc. Web UI: Icons, mobile interfaces, banners, web interfaces, game interfaces, H5, etc.

New media map:

Social media

Map, WeChat official account map, long message map, wallpaper map, mobile phone H5.

meme

Maps, IP images, etc. ; Illustration: emotional expression, festival solar terms, education and culture, landscape architecture, lifestyle, business office, social livelihood, etc. Product industries: textured materials, furnishings and accessories, living office, furniture models, lamps and appliances, outdoor buildings, vehicles, people, animals and plants, clothing design, design drawings, etc.

PPT template: work report, plan summary, training courseware, festival celebration, marketing planning,

commercial plan

Theme template, corporate publicity, government party building, PPT chart, product release, resume, graduation defense, job competition, public welfare publicity, PPT design, etc. ; Word template: handwritten newspaper/blackboard newspaper, practical model essay, stationery/background, campus related, theme poster, notice/announcement, practical document, etc. Excel templates: human resources, expense reports, purchase and sale inventory, chart templates, etc.

Resume template: IT/ Internet, comprehensive functions, financial banking, education consulting, real estate/property, trade logistics, government/institutions,

service industry

Wait; Font: bold,

Song typeface

Imitation of song dynasty,

regular script

, round body, calligraphy/handwriting, official script, decoration/creativity, etc.

What is the size of the banner? At present, mainstream banners are mainly divided into three sizes:

1, the display position is fixed in size, such as 1200*560, 1200*360.

2. The display position is centered, such as 1920*560. In fact, the theme display content is 1200*560. As long as it is facing the big screen display, both sides will not be embarrassed, which is also a common size now.

3. The display position is the whole screen, such as 1920* 1000.

Banner specifications and forms:

Banner advertisements are generally placed in different positions of web pages to attract users' attention to advertising information while browsing web pages, so as to obtain

Internet marketing

Effect.

Banner advertisements have various performance specifications and forms, among which the most commonly used is the standard logo advertisement with 486×60 pixels. Because the specification is in a dominant position, in the early articles about online advertising, unless otherwise specified, it usually refers to standard logo advertisements. This signboard advertisement has many different names, such as

flag

, full-page advertisements, banner advertisements, banner advertisements, etc. Banner ads are usually made by pictures, animations, FLASH, etc.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be a vector or a high-definition picture. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

Complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching. Original publisher: dusk when MAC does not fall.

Project Design III: Poster Design (Question 2) I. The role of posters The most basic and important role of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, allowing consumers and manufacturers to save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to establish a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Third, the expression of poster design 1. Show complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined, and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be treated artistically to attract the audience. Fifth, the theme text should be eye-catching. Fourth, other precautions for poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in the article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The 30% discount advertisement is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it can't be unconstrained, and there must be a clear direction. Poster design is to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity is hidden in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have diverse forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and attention to plane composition and color composition.