According to Euromonitor's statistics, the market share of Nike/Adidas continued to grow in 20 19, reaching 22.9%/20.4% respectively, and Skye rose to 6.8%. Among domestic brands, Anta accelerated to seize the share, further widening the distance from Nike/Adidas, with a market share of 16.4% (Anta brand/Fila market share was 1 1%/5.4% respectively), while Li Ning/Xtep stabilized and rebounded, with a market share of 201%.

The functional attributes of products and the scarcity of marketing resources in sportswear industry make the industry barriers higher and the concentration level continuously improve. With the competition of various brands and the reshuffle of the industry, the head brand barriers have deepened and the scale has steadily expanded. At present, high-quality leading enterprises have been formed in the upper, middle and lower reaches of sportswear industry. International leading brands have cooperated with domestic leading manufacturers and distributors to build barriers. Local brands grow rapidly by virtue of regional and local advantages, and the scale effect is outstanding. The diversification and deepening of industry barriers are beneficial to leading enterprises and produce large market value companies. Since 20 13, the concentration of domestic sportswear market has greatly increased, with the increase of CR5 by 24.3% to 72.7%. Compared with the international market, the domestic sportswear industry has a higher concentration and a greater improvement.

In recent years, Nike and Adidas have occupied the top two market shares in China sportswear industry. In 20 19, the market share of the two companies continued to increase, with Nike ranking first, reaching 22.9%, and Adidas ranking second, with 20.4%. So from the market point of view, Nike's market share is ahead of Adidas.

Affected by the epidemic, the market growth slowed down, and the market continued to expand rapidly after the epidemic.

After the epidemic was completely controlled, people's sports consumption potential was released. Combined with the cultivation of people's awareness of physical exercise during the epidemic, the introduction of sports policies in recent years, the rising trend of sports and fitness, consumption upgrading and other factors, the sports shoes and clothing industry will maintain a high growth in the future, and the market scale will be close to 600 billion yuan in 2025.

-For more data, please refer to Foresight Industry Research Institute's Report on Production and Marketing Demand and Investment Forecast of China Sports Shoes Industry.