In the whole watch industry, the trend of large diameter reached its peak from 2000 to 20 15. Representative brands include Panerai, Richard, Ai Guo, Audemars Piguet and Breitling. I started to design large watches. Most of Richard's watches are 45-50 mm in size.
The fashion trend of watches is just the opposite of the clothing field. Fashion trends revived in the 1980s, which was the heyday of feminism. The exaggerated silhouette and towering shoulder pads shape the image of a strong woman. At that time, the size of watches was relatively small. The size of women's watches was about 18-23MM, while that of men's watches was only 31-36 mm.
The 3 1MM diameter watch worn by gregory peck in the old Hollywood movie 189 is still full.
The fashion direction of watches is absolutely inseparable from the big screen. Since the 20th century, Hollywood screens have been dominated by tough guy images, and the size of watches has become larger and larger. In 20 14 "The Expendables 2", Richard worn by Stallone reached 50MM in diameter.
Is it big enough? Not enough. How can another tough guy give up? In Terminator 3, Audemars Piguet built Schwarzenegger's largest watch to date. The diameter of this watch reached 52 mm Driven by the brand and screen image, large-diameter watches became popular.
Schwarzenegger's large-diameter watch ranks second, and no one dares to be the first. In The Expendables 3, Schwarzenegger's U-
Do you think Schwarzenegger wears a big watch for his screen image? In real life, whether basking in the sun or going to the gym, Schwarzenegger's watches are getting bigger and bigger. What is the diameter of this watch on the terrace? 65MM is the biggest watch I have ever seen. Sighing that the big watch is in power.
Although ordinary people don't have the wrist dimension of a tough guy and can't wear such a big watch, they have been completely occupied by big watches in fashion trends, and usually wear big watches higher than the wrist dimension to show their temperament. However, while gaining temperament, more and more people have discovered the disadvantages of big watches.
The heavy meter has become a burden on the wrist, and the heavy body often sticks to the cuffs and bumps everywhere. Large-size watches don't fit and are uncomfortable to wear. 20 18 After reading Basel, Cousins will find that all major brands have launched small-sized watches suitable for Asians. The spokesperson has also changed from a tough guy to a delicate celebrity, and a large number of domestic celebrities have been activated.
Countries have also changed from large-size men's watches to neutral small-size watches, such as Da Vinci series. The typical large-diameter Panerai has introduced ultra-thin watches and 38MM watches, Breitling has introduced watches with a diameter of 38MM, and Cartier has also replaced the original large-size Sandoz 100 with a brand-new Santos series. In the next few years, major brands will pay more attention to the Asian wrist size, and the trend of the big watch will ebb in the next two years, and the size will be controlled at 36-400.
Tip summary: whether a man's temperament is strong is no longer set off by a large-sized watch, but the retro trend of neutral size is coming. At the end of 20 19, vintage watches and watches made of new materials of major brands were very popular. Ceramics and carbon fiber have now become the conventional case materials, and bronze, a retro material, has also become the standard for all brands. New materials+retro design+neutral size is the future trend.