Around the center of "enterprise development", the trade union of Mason Group closely combined the work plan with the group's business plan, and realized three innovations: first, it organized innovation, set up a trade union group, extended the working face to subsidiaries (branches), and built an integrated pattern of trade union work; The second is mechanism innovation. Trade unions combine the characteristics of enterprises, grasp the characteristics and functions of trade unions, change passivity into initiative, change single management into joint efforts, follow up in the implementation process, and constantly strengthen pre-planning, in-process implementation and post-event summary, paying attention to the implementation of short-term plans and paying more attention to the effectiveness of long-term plans and functions of trade unions. Some practices have also played a positive role in promoting the management of the group. Third, content innovation. As the first insider, the first reporter and the first helper of employees, Mason Trade Union continuously increases its service function, actively guides, regulates and trains employees, so as to realize work support, life care, personality respect and spiritual satisfaction, which is well received by employees. Through these innovations, the enthusiasm of workers to join trade unions has been fully improved, and the vitality of enterprises has been enhanced.
In the years of development practice after the establishment of trade unions, the group has established a harmonious new type of labor relations, and enterprises, trade unions and employees have formed a relationship of mutual respect, mutual support, interdependence and mutual benefit on the basis of consistent fundamental interests. Mason Group attaches great importance to and gives full support to the work of trade unions in enterprises, and strives to achieve such an atmosphere and realm, that is, to form a mutually beneficial and win-win new labor relationship of "enterprises care about employees and employees care about enterprises".
In order to maintain a harmonious corporate atmosphere more effectively, the trade union of Mason Group has carried out extensive and in-depth activities of "double love and double evaluation", that is, the activities of evaluating employees, the chairman or general manager of employees. Through the activity of "double love and double evaluation", the hearts of enterprises and employees are closer, and the cohesion of enterprises is also improved. In this activity, Qiu Guanghe, Chairman of Mason Group, was honored to be awarded the title of "Excellent Entrepreneur of Zhejiang Caring for Employees" by Zhejiang Federation of Trade Unions, and Liu Xiaoping, Planning Department of the Group, was also awarded the title of "Excellent Employee of Zhejiang Caring for Enterprises".
Mason actively handles the "seven golds" for employees (pension insurance, housing accumulation fund, medical insurance, unemployment insurance, maternity insurance, industrial injury insurance, and mutual insurance of trade unions), and also specially allocates some funds for employees to have regular health checkups, so as to effectively solve their worries and let them really live a happy life.
In order to create a good corporate culture, further improve the welfare level of employees, and better stimulate the enthusiasm of employees, Mason Group has issued an employee welfare tourism system, which mainly includes overseas tours, domestic tours, meritorious employee tours and self-help tours. In response to this work, the Group allocated special funds, which were fully implemented by the trade union and incorporated into the annual work plan of the trade union, institutionalizing the organization of outstanding employees' outing activities every year, effectively enhancing the centripetal force of employees to the company.
Masson Group has widely established the concepts of "training is the greatest welfare of employees" and "training is the most valuable investment of the company", and has invested an average of more than 2.5 million yuan each year for various trainings of employees, calling on employees to establish the concepts of "lifelong education, lifelong learning", "survival and development", "learning on the job" and "learning on the job" ideologically, striving to shape employees' lifelong employability and earnestly shouldering the responsibility of employee growth.
Mason Group has provided hardware facilities for its employees, and established "Staff Club", "Library", "Music Leisure Bar" and "Fitness Activity Room" so that employees can experience the warmth and care of enterprise trade unions after work. At the same time, the group also set up special funds in the trade union, set up a football team and a basketball team, widely communicated with all walks of life and peers, and actively created a good interpersonal relationship and cultural atmosphere for the enterprise.
Current trends:
In order to build a first-class clothing brand, Mason set up a product department in Shanghai, and hired a fashion consulting agency from France, the birthplace of world fashion, to provide information on international leisure clothing trends, including the international popular elements and colors of the season, to guide the design style of Mason clothing in each season, and immediately reflect it on Mason clothing, regardless of fabric, style or color, to guide fashion, show vitality, constantly renovate and promote fashion, forming the style characteristics of SEMIRR.
Mason casual wear has covered T-shirts, sweaters, jackets, shirts, windbreakers, vests, jeans, skirts, underwear, leisure bags, etc. 19 series. Consumers are mainly fashionable young people aged 16-25. Products pursue individuality and unique cultural taste, break the tradition, and are fashionable and avant-garde, which are favored by consumers. Mason strives to implement the brand-new brand positioning of "Mason is from Harbin" and make every effort to build a representative brand of China's young market.
The target consumer group of Mason brand is 16-28 years old, and its products are serialized, enriched and fashionable, which fully demonstrates the new leisure proposition of "what you wear is what you wear". Leisure, fashion and speed are Mason's unchanging pursuits, and Mason is striving to build a representative brand of China's young market. The purpose of "building a famous brand of mass clothing" is to pursue famous brand products, but we are taking a middle-priced route that can be accepted by the majority of young people. The rapid development of Samar in the past nine years has fully proved that this high-quality, medium-priced "popular brand" route is quite successful.