Gymnasiums are set up in universities for college students, some faculty members and a small number of social workers. Advantages and disadvantages are as follows:
Disadvantages: object-oriented consumption ability is low, it is difficult to cultivate long-term users (four-year limit), and there will be obvious off-season in winter and summer vacations and exam months;
Advantages: Considering that college students are still high-quality people in society, they are very easy to manage and generally get along well, and it is easy for new people to join through joint efforts.
Generally speaking, if it can be recognized by the school, it is very promising to open a gym in the university town, which is more suitable for small and medium-sized (the cost of a large gym is beyond the average student's affordability).
Suggestion:
1. Consider recruiting new members in the name of school sports groups/student associations, and the effect will be very obvious;
2. Cost dispersion: Although the short-term monthly card fee is actually higher, it is the best sales volume; The annual card is just the opposite;
3. More humanized suspension system: Although it is cumbersome to keep these records, it is directly related to the image of the guild hall in the eyes of the college. And it can be said that many people who stop will not come again, which is far more cost-effective than refunding fees.
All the above are personal opinions and are for reference only.