Reebok is an American fitness brand. In the eyes of post-80s and post-90s, Reebok is not only a fitness brand, but also represents feelings. The famous Yao Ming and Iverson have endorsed this brand.

Reebok is a fitness brand from the United States, and is committed to becoming a first-class fitness brand in the eyes of fitness enthusiasts. Headquartered in Canton, Massachusetts, the company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and sports equipment of Reebok, Lockport, CCM, JOFA, KOHO and Greg Norman all over the world.

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Brand historical background:

1896, Mr. Joseph Foster created the first pair of inflatable sports shoes under the name of PUMP, and set up a company "Foster" specializing in the production of sports shoes in Britain, and began to manufacture suitable sports shoes for top professional athletes. This company is the predecessor of international sports brand giant Reebok.

In just over ten years, Reebok's business has grown rapidly, and in the 1970s, it has become one of the top ten brands in the world, which is favored by consumers. From 1977, Reebok began to move its business to overseas markets, and its first overseas target market was the United States market with great potential.

By 198 1, its sales have exceeded 1.5 million dollars. Footwear sales continued to climb, with 1987 soaring to1400 million USD, which was 10 times higher than 198 1 year. Reebok Reebok is considered as the fastest growing enterprise in the United States.

1992 is a transitional period for reebok, which distributes the focus of the market from fitness clothes to other sports, especially the development of basketball shoes. Combined with the pump technology that has been developed in the early stage, Reebok has developed many basketball shoes that are high-tech, comfortable and safe.

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