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Gym management concept
The operating conditions of the gym 1, the operation of the gym 1, and the detailed business license, please consult the local administration for industry and commerce. Second, the start-up funds are mainly venue rent, gym sports equipment and coach's salary. You can calculate according to your plan. Of course, your plan must be based on your interest in local fitness to do a specific market research, predict how many people come to the gym every day, predict the turnover, so as to work out your capital investment and output plan, and determine the investment scale according to this plan. Third, just look at the location of the consumer groups in your area or where are the main consumer groups? Choosing the address of these consumer groups is a contradiction. Of course, the rent and area of the venue need to be considered at the same time. However, it is suggested that the site area should be the main site selection principle, and the large area is easy to operate. Fourth, the decoration only requires simplicity and cleanliness, the wall requires mirrors, and the floor is better with wooden boards or carpets. The commonly used equipment in the gym are: 1) strength trainer; 2) Running trainer [3] Rowing trainer; 4) stepping machine; 5) Simulated swimming trainer; 6) Skating exerciser. Fifth, we should strengthen the process management in the business process, that is, divide the customer's consumption process, that is, the exercise process, into some steps in detail, and divide the staff into some groups according to the process, so that they can perform their duties and do their own things. You can also hire a coach to carry out professional fitness training for your guests. Sixth, in the pricing strategy, it is advisable to adopt popular prices, expand the number of customers, and implement "small profits but quick turnover". And scientifically plan and arrange exercise time. In terms of service, we can consider properly matching several drinks and snacks to sell food, which not only provides convenience for guests, but also increases the income of business projects for ourselves. 2. First of all, you should investigate the surrounding environment, the consumption level of the surrounding residents, and whether there are other fitness centers. Then decide on investment, equipment decoration and price positioning according to the specific situation. Basically, the positioning should be in the middle or low-end fitness center. As junior body lovers say, there is no need to own a spinning bike. Aerobics instructors must be part-time and do not need to hire full-time. For fitness coaches, knowledge of injury recovery, postpartum recovery, post-illness recovery, nutrition and so on is necessary. And you need at least one week of training before opening. 3. Investment amount-100 to10.5 million equipment configuration-10 aerobic equipment and 20 strength equipment. No spinning bike. Consider increasing facilities such as table tennis and billiards, which are lower than those in commercial gyms of the same grade outside-offer more low-intensity courses such as yoga, and offer some ballet classes to children in the community. The equipment coach should have comprehensive ability, besides general fitness guidance, he should also master the knowledge of injury recovery, postpartum recovery and post-illness recovery. At the same time, they should also be able to be nutritionists. Unless the real estate agent gives you a very favorable price, it is better to rent a house. After all, housing prices in Beijing are too expensive. In addition, setting up a gym in the community belongs to the affiliated facilities of the community, which plays a great role in improving the overall quality of the community. Real estate developers should give you discounts on rent, or you want to set up a gym in the community. My uncle owns one. He has a job and runs it with some friends. Find a venue first, as close as possible to the community, with at least three rooms, a fitness equipment room, a dance room (which can organize some events such as Taekwondo) and a ball room (which can play table tennis and billiards). Then, you can apply for a package card, which will be discounted after a long time. At that time, my uncle's room seemed to be 5 1 month 120 yuan.