Dragon Boat Festival (the fifth day of the fifth lunar month), also known as Duanyang Festival, Dragon Boat Festival, Mid-Autumn Festival, Dragon Boat Festival, Zhengyang Festival, Yulan Festival and Tianzhong Festival, is a traditional folk festival in China. Dragon Boat Festival originated from the worship of astronomical phenomena and evolved from the ancient dragon totem sacrifice.
On the midsummer Dragon Boat Festival, the black dragon spent seven nights in the sky, which is the day of the dragonfly. As the fifth poem in The Book of Changes and the Melon says, "The dragon is in the sky". During the Dragon Boat Festival, Longxing was both "successful" and "correct" and was in a favorable position. Enshi was once popular, and Lund was outstanding.
The origin of the Dragon Boat Festival covers the ancient astrological culture, humanistic philosophy and other aspects, and contains profound and rich cultural connotations. In the process of inheritance and development, a variety of folk customs are integrated, and festival customs are rich in content. Picking dragon boats and eating zongzi are two major customs of the Dragon Boat Festival, which have been passed down in China since ancient times and have never stopped.
Second, poems about the Dragon Boat Festival.
The light sweat permeates Bibi Bay, bathing in Fang Lan during the Dragon Boat Festival in the Ming Dynasty. -Su Shi's Huanxisha Dragon Boat Festival
The colored thread is lightly wrapped around the red jade arm, and the fine print hangs Lv Yun obliquely. Beautiful women meet for a thousand years. -Su Shi's Huanxisha Dragon Boat Festival
The country died today, leaving only Li Sao in the world. -Zhang Lei Dragon Boat Festival
Qu Zi's ghost died in ancient times, and the legacy of Chu Township has survived to this day. -Bian Gong's "Watching the Game in the Afternoon"
It is windy and rainy every year during the Dragon Boat Festival, which seems to be a grievance for Qu Yuan. -Zhao Fan's Three Songs of Dragon Boat Festival
Extended data
On May 20th, 2006, the Dragon Boat Festival folklore was approved by the State Council to be included in the first batch of national intangible cultural heritage list.
65438+On February 7th, 2007, the 1 98th executive meeting in the State Council adopted the "Decision of the State Council on Amending the National Festival and Memorial Day", which officially listed the Dragon Boat Festival as a national legal holiday and stipulated that the Dragon Boat Festival would be closed1day.
In May 2009, during the Dragon Boat Festival, China started the declaration procedure of the world intangible cultural heritage, and the name of the declared heritage was "China Dragon Boat Festival". On September 30, 2009, at the fourth meeting of the Intergovernmental Committee for the Protection of Intangible Cultural Heritage of UNESCO, 76 projects listed in the List of Representatives of Intangible Cultural Heritage of Humanity were deliberated and approved in Abu Dhabi, United Arab Emirates on September 30, 2009, and the Dragon Boat Festival in China was among them. This is the first festival in China that has been selected as a world intangible cultural heritage.
Reference source:
-Dragon Boat Festival (one of the four traditional festivals in China)
Waiting online, anxious, just a few simple words about the copy of the real estate Dragon Boat Festival poster, warm, the more the better, thank you, I will provide you with some new ideas!
The copy of the Dragon Boat Festival is simple, easier said than done.
How to put it simply? Everything can be the word "Zongzi". How many brands have been associated with the Dragon Boat Festival? You see:
"Zongzi" means "Zongzi". Enjoy, put and express "Zongzi". "Zongzi" means that "Zongzi" is horizontal, different from "Zongzi" and has a variety of customs. ...
If the word "Zongzi" is mechanically inserted into this emotionless homophonic stalk, it will look stiff, even awkward, let alone insightful.
0 1 Everyone misunderstood the homophonic copy!
In fact, a truly qualified homophonic copy must have a pun effect. In other words, it must have two meanings. The first layer is the meaning of homophonic words themselves; The second layer is the meaning of homophonic words themselves.
The final effect is: both meanings must be true! Many homophonic copywriting can only be done on the first floor, and most of them die on the second floor.
For another example, there is a hardcore homophonic copy, which may be older than all readers and is an advertising copy of freckle-removing beauty products:
Of course, this is not what the original advertisement looks like. The original advertisement is too old to find, only the words have been handed down.
The first meaning comes out at a glance, right: get off work early, please don't stay; The second layer means the efficacy of freckle-removing and acne-removing products, and also expresses the characteristics of quick effect.
Anyone who talks nonsense can be a "zongzi"
So everyone should understand, so let's take a look at these emotionless and embarrassing homophonic characters of the Dragon Boat Festival. Take this as a lesson.
For example: Wei Long.
Wei Zongsheng is from Long Tianxia.
The first meaning is very reluctant: for all existence, Long Tianxia (what the hell? ) Second meaning: Defend the life of Zongzi, Long Tianxia? It's meaningless, let alone touching people.
For example: JD.COM Fresh.
The list of Shan Zong Small.
The first meaning: other mountains are dwarfed under the sky. , a familiar ancient poem; The second meaning: the mountain that looks like zongzi becomes very small at first sight? Can't understand anything? It's still a little hard to understand, not as good as the sentence "a lazy shirt is small."
There are too many such examples. Here are some more:
Fade the "reed" costume and put on the "zongzi" imagination.
From the association.
"Zongzi" loves the Dragon Boat Festival, and "Zhi" leaves a lingering fragrance.
From coolpad.
"Zongzi" looks for its place, # beyond what it sees #
From one plus mobile phone.
Zongzi is waiting for you.
From Meizu mobile phone.
I also read a lipstick copy of the Dragon Boat Festival, which said: You can only make zongzi by coloring your lips. Why? Can you still grow zongzi on your lips with this lipstick?
Anyone who has passed the exam can be a "zongzi"!
After reading all kinds of nonsense, anything can be "zongzi" Let's see what the qualified homophonic terrier looks like during the Dragon Boat Festival.
For example: anal Thai
One thousand zongzi is good, don't eat too much.
The first meaning: even if there are many benefits, don't eat too much; Second meaning: Zongzi has all kinds of good things, but don't be too full. That makes sense!
For example: Netlibao
Zongxiang shroud
The first meaning: enjoy the benefits and show the benefits of financial management; The second meaning: it can probably be understood as "Zongzi enjoys and receives overflowing fragrance", which mainly combines animation creativity to make up for this far-fetched meaning.
Can't you write a zongzi without harmony?
In fact, nothing can be "zongzi". Cann't you write a copy normally if the Dragon Boat Festival is not harmonious? No, think more about life, feel more, and write a copy in people's words.
For example, we give corporate cats this sentence:
Every grain of rice has a special meaning!
In other words, zongzi is also used to associate the Dragon Boat Festival. As long as you want to go deeper, you can also cut in with the taste of zongzi, which can stimulate more expression inspiration.
For example, jiang to:
The leaves of zongzi are salty and sweet, so the family can bear the sadness.
This simple truth, without playing word games, can you give us a * * * sound about home? A little homesick ripple in my heart?
For example, Tai Fang:
Whether it is sweet or salty, reunion is the best filling.
For example: Ctrip:
Thousands of miles.
I'm from the salty zongzi area.
Come and see you in the sweet zongzi area
Even, it can be cut into the shape of zongzi, such as leaves and ropes. These are relatively fresh and unique thinking angles.
For example: Jiang
There are different ways to open festivals.
The feeling of "unbinding" is the same
The word "Xie", combined with the picture, does not appear the word "Zongzi", but it also embodies the elements of Zongzi.
From this, we can think of more similar words, such as "binding", "binding" and even "kidnapping", and the word "binding" can be used to write products about marriage/dating, such as "Please bind the happiness of the rest of your life with me".
Besides zongzi, there are also dragon boats!
In addition, the Dragon Boat Festival culture has a long history, and there are many related elements, not just zongzi. Qu yuan, Li Sao, dragon boat race, realgar wine, wormwood and sachet. ...
Didn't Mr. Li Xinpin arrange several related elements of the Dragon Boat Festival for us?
Necessity of Dragon Boat Festival
Zongzi is better than sushi.
Dragon boat is safer than Titanic.
Wormwood is better than mosquito killer.
Sachets last longer than perfume. Realgar wine is more exciting than chivas regal.
Among them, dragon boat racing is also a good connection, and it is also easy to become an element of picture creativity. So there are also many brands used to make posters for the Dragon Boat Festival.
For example: cha-cha:
Take it when you are happy, leaving no residue.
This homophonic stalk is also an excellent example. The first meaning: have fun, don't leave any strength. Just be happy when you should be happy; The second meaning: when you are happy, you should eat melon seeds, and you should eat all the melon seeds. There is nothing left.
Such a thoughtful idea will of course be "saluted".
Wang Laoji rarely made a hot poster:
Dragon Boat Festival
Cross the river against the current and seize the auspicious time.
It is related to the brand and the elements of the Dragon Boat Festival. The "auspicious" here refers to both the auspicious time of rowing the dragon boat on the Dragon Boat Festival and the "auspicious" of Wang Laoji.
Dragon boat racing can be regarded as a kind of water transportation, which is naturally related to the sense of competition and speed, and the picture is easy to show the tonality of the atmosphere, so it is often used for creativity in the automobile industry.
The elements of dragon boat racing can also be related to sports, fitness industry, or education and training. For example, life is like dragon boat racing, if you don't advance, you will retreat.
The above are thoughts and suggestions about the Dragon Boat Festival copywriting. I suggest that you pursue something, don't fall into the quagmire of homophonic copywriting, think more, and it is not difficult to say a few fluent and natural words.
To sum up the above points a little:
1. Anything without feelings can be "Zongzi", so use it with caution;
2. Homophonic copy must have pun effect;
3. In addition to homophonic, the expression of speaking human words is more acceptable;
4. Zongzi also has details such as taste and shape that can be cut in;
Besides zongzi, dragon boat races can also be combined.
Above.
The content of the Dragon Boat Festival handwritten newspaper emphasizes that the reading area must be wide and constantly expanding. Keep reading habits for life. Continuous progress, lifelong learning. You still have to study after graduating from college. You should constantly enrich yourself throughout your life. People want to improve the realm, and the realm is endless. Life should be meaningful and valuable. Learn to learn independently. Reading is definitely different from not reading, and the realm will be different. (If possible, read the original), books are still medicine, and good books can cure fools.
Be selective when reading. Throughout the ages, human cultural treasures are extremely rich. After all, a person's energy is limited. If you don't choose, you won't have a good result if you grab your eyebrows and beard. You can choose a targeted bibliography to read according to your own situation, so as to achieve twice the result with half the effort.
Edison studied for invention. In order to invent the incandescent lamp, he searched all kinds of books and periodicals in the library and made 90 thousand pages of notes. In order to invent a new typewriter, he borrowed relevant books and periodicals from the library, which were three feet thick.
He only spent two or three nights studying. It is impossible for him to delve into this 3-foot-thick book from beginning to end in two or three nights. He just collects parts related to his invention of a new typewriter, and the rest are useless.
Einstein said that he only absorbed and grasped what led his study and research to people, and abandoned everything that deviated from the main point and overloaded his mind. He said he didn't remember anything in the book, only what wasn't in the book. This is to pass on everything in the book that can't lead to profound knowledge.
So is Hua. He read a thick book, while others read it for ten days and a half months, but he finished it in one or two nights. Of course, it's not picking up a book and reading from the first word to the last word. After he gets the book, he should lie in bed and think about it and ask himself: how can I write this book?
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