Over the years, under the correct leadership of Yang, the superior leader and chairman of the group, the commercial building has always adhered to the principle of "managing stores according to law and operating with integrity" and achieved good economic and social benefits. In the increasingly fierce market competition, the sales revenue of commercial buildings is increasing by 25% every year. It has been awarded as "Demonstration Store with No Fake Goods in 100,000 Stores in Shandong Province", "Excellent Enterprise with Good Faith Management and Satisfied Service in China", "Safe Consumer Place" in the national commercial service industry and "No Fake Goods in 100,000 Stores" in China, and "Food Safety Integrity Unit" in Shandong Province has also been awarded many honorary titles such as "Consumer Satisfaction Unit in Provinces and Cities". Hualian Department Store has always pursued the service concept of "customer interests are above everything else and everything is customer-centered". With its rigorous, efficient, friendly and humanized management and novel and unique marketing methods, it has won the recognition and praise of consumers with its intimate and intelligent service. The enterprising and sincere work style of employees has formed a strong corporate culture in Hualian Department Store, created a leisure, warm and harmonious shopping environment for customers and friends, led the industry trend, and established a good brand image in the minds of consumers.
In many years' work practice, the commercial building has firmly grasped the development theme, strictly managed, standardized and civilized, constantly explored the modern commercial management system to adapt to the new situation, deepened internal reform, established and improved internal mechanisms, and won wide acclaim for its perfect management model.