1. Cashier service function

Convenience store cashier can help customers complete their consumption, form a closed-loop consumption of entering the store, buying, checking out and leaving the store, and provide customers with services such as heating food and exchanging gifts. Pay attention to control the speed when checking out. If it is too fast, customers have no time to stop and choose goods. Too slow, it will cause irritability and reduce the good impression of the store.

2. Display the promotion function

The table, front, back and periphery of the checkout counter of convenience stores can be designed for display, and the waiting time of the checkout counter can be used to increase the display opportunities of goods and promote the final consumption.

Desktop: can be equipped with sausage roaster, Guandong cooking, microwave oven, etc. Use the smell of cooked food to stimulate customers waiting in line to buy;

Front: discharge or hang some small profits but quick turnover goods, such as paper towels, chewing gum, etc.

Back: cigarettes, wine, gift boxes and other valuable or fragile items;

Surroundings: various small promotion frames and piles are placed.

3. Publicity and extension functions

Convenience store checkout counter is a place where a large number of customers stay in concentration, and it is a very good publicity platform. Match the cashier area with the LED billboard to list the price of cooked food products; Or stick the latest promotional leaflets on the cashier to arouse customers' curiosity; You can also put promotional shelves around to promote customer consumption by means of promotion.

4. Image display function

Convenience store cashier is one of the most striking areas in the store. By hanging brand logo, business license, etc. On the wall of the cashier area, we can create a dedicated shop display wall. Exquisite high-end cashier area, with the same decoration style as the whole store, can enhance the brand image and promote consumers' second visit.

Modern cashier has many advantages, so the purchase is correct.

Compared with the old cash register used in grocery stores, the modern convenience store cash register, which has been carefully designed and improved, has the advantages of many colors, strong functions, convenient transportation, free customization and advanced materials. The following fashion series tells you how to plan the cashier area of a convenience store and how to choose a cashier.

Step 1: At the beginning of store design, we must first plan the general position, orientation, style and style of the cashier;

Step 2: estimate the passenger flow and determine how many cash registers need to be equipped;

Step 3: according to the additional services, determine whether it is necessary to place coffee machines, microwave ovens and other equipment;

Step 4: According to the above three points, determine the cashier's length and placement. For example, the cashier of 1.5m can put a straight line, the cashier of 1.8m can put an L-shape, and the cashier above 3m is more suitable for putting a U-shape.

Step 5: Finally, according to the exhibition demand, purchase and configure other accessories, such as small front frame, storage board, corner cabinet, back cabinet, tobacco and alcohol cabinet, etc.

I-shaped display

L-shaped display

U-shaped display

What goods are suitable for the cashier?

1. More expensive and fragile goods

For example, cigarettes, red wine, white wine and other commodities are displayed behind the cashier and taken away by the clerk to reduce the loss of the store;

2. Newly launched products

For example, introduce some niche products that need to be promoted when checking out for customers to increase customers' awareness of new products;

3. Promotional goods

For example, seasonal best-selling goods, holiday promotional items and so on. , you can use the price advantage, or "add one yuan more" to stimulate customers to buy impulsively;

4. Affordable goods

Such as chewing gum. Customers are often insensitive to this cheap commodity and it is easy to facilitate the transaction at the last minute;

5. Products that are easily forgotten

Such as batteries. Give a silent reminder when customers are waiting in line;

6. Fast moving goods

Such as mineral water, paper towels, etc. Sometimes customers come into the store just for a temporary need. Putting such goods at the checkout counter can improve shopping efficiency and speed up commodity turnover.

What should I pay attention to in the display of the cashier?

1. Don't display the cashier too full, which will make customers in a hurry when checking out and affect the shopping experience;

2. Don't display too many goods, customers won't stay at the cashier for a long time, and dazzling will only reduce the transaction rate;

3. Let the goods be displayed neatly, increase customers' goodwill towards the goods and attract customers' attention;

4. Keep the cashier area of the whole convenience store clean and tidy, leaving customers with a good impression of hygiene and reliability in the store;

5. The price should be eye-catching and clear, and the clear price advantage should be used to stimulate consumers to buy impulsively.

The above is a summary of Bian Xiao's knowledge of fashion shelves. Don't underestimate the cashier area of this convenience store. A small cashier can play a very important role and even bring amazing sales to the store! I hope it will help you to choose a cashier in the future!