The logo of RVCA depicts the letter A without a bar, which is similar to the capitalized lambda (λ). The word "V" is actually a word "U". Occasionally, "RVCA" is written in different scripts or appears in art. Obviously, the real name is "Luca".
This name is similar to ρ ο? χ α (capital: ρ ο? χ α), pronounced [ru xa]. The logo of RVCA is based on two V-shaped symbols of V&A, which represents the spirit of "balance of opposites" described by the founder of RVCA, PM Tenore.
RVCA consists of Pat Tenor and professional surfers from Hawaii. Conan Hayes was founded in 1999. Billabong International Limited purchased RVCA on July 20 10.
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PM Tenore, the founder and designer of RVCA, once said, "Now and in the future, I hope RVCA can become a representative of the perfect combination of versatility and popularity."
RVCA has sponsored many famous surfers, skateboarders, designers, street artists and musicians, especially they are designers of RVCA clothing (mainly T-shirts).
We can see their artistic creation outside the design major, and we can also freely express their inner thoughts through the simple medium of T-shirts. RVCA abandons the framework and seriousness of design all the time, and gives full play to the freedom of art, which is the reason why it deserves attention in contemporary times.
RVCA official website