Tik Tok information flow advertisement, which displays the video advertisement put by the advertiser in the information flow of Tik Tok recommended channel, and supports clicking and jumping from the video advertisement to the landing page set by the advertiser.
Therefore, customers are required to make the following preparations:
(1) Higher quality video materials
(2) High-quality advertising landing page, which also needs to be reviewed before opening an account.
Prepare the information and you can operate and promote it in the background of the advertisement.
Background settings include: gender, age, interest, keywords, urban area, work and rest time, weather, occupation, operator, mobile phone operating system, mobile phone brand, network type, article category, dynamic display of advertising titles according to different user interests, consumer online shopping behavior, etc.
Tik Tok's mechanism is to serve according to interest, to make the advertising content as high as possible, to suit people under the age of 24 (85% of Tik Tok's people are under the age of 24), and then to optimize and adjust, so as to maximize the advertising effect.
Tik Tok advertising product introduction:
1, Tik Tok advertisement.
Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.
Sales method: cpt (the number of rounds of open-screen cpt products is increased from 4 rounds to 8 rounds, with single-round inventory 10000cpm).
Gd does not support orientation, but it can support third-party monitoring of exposure and clicks.
Remarks: cpt sales must be submitted at least 5 days in advance, and cpm sales must be submitted at least 3 days in advance.
2.Tik Tok information flow advertisement
Material types: horizontal video and vertical video.
Sales method:
Gd (Single Page Advertisement): Click on the advertiser's avatar, nickname, title idea, "Details" tab, "View Details" banner at the bottom and "View Details" button on the mask, and slide the video content to the right to enter the promotion landing page; Support likes to interact, do not count and show likes, and do not support comments and forwarding; Advertisers don't have a Tik Tok account, so they can't pay attention to it. They don't have a Tik Tok homepage. Directing is not supported, and third-party monitoring of exposure and clicking is supported.
Gd (Native Advertisement): Click on the advertiser's avatar, nickname and video content and slide to the right to enter the Tik Tok homepage of the advertiser; Click the title idea, the "Details" tab, the "View Details" banner at the bottom and the "View Details" button superimposed to enter the promotion landing page; Support likes, comments and forwarding, and support paying attention to the Tik Tok account of advertisers.
Bidding advertisement: application download and landing page promotion are supported, but landing page-card coupon advertisement is not supported; Support cpc, ocpc, cpm and ocpm charging types; At present, it supports the orientation of region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand and so on. For the time being, orientation such as app behavior classification and interest classification is not supported.
3. Tik Tok sticker product introduction:
Product advantages:
The usage scene is native, users take the initiative to use it, with high acceptance and long interaction time;
Stimulate users to actively spread, and after sharing the spread, trigger secondary use;
The advertising forms are vivid, which improves the brand's goodwill among Tik Tok users.
Product price: selling price: net price of 300,000 /7 days.
Location: 4th place in the first row of Tik Tok sticker column for 3 days, random location for 4 days, continuous purchase. Need to design a variety of stickers to ensure weekly replacement 1 time.
This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported.
Tik Tok has the final decision on whether the sticker meets the online standard.
4.Tik Tok talent cooperation product introduction:
Content customization: To provide customers with video content customization in line with Tik Tok.
Talent marketing: using the influence and creativity of talents to spread brand marketing content.
Native communication: Daren cooperation videos can enter the recommendation stream normally and spread natively at Tik Tok station.
Secondary transmission: Video content can be transmitted on other platforms for secondary transmission (only for videos with Tik Tok watermark).
Video topping: the video will be topped on Daren's personal page for 5 hours, and Daren will not add video during the protection period.
Video retention: cooperative videos can be retained under Daren account for three months and continue to spread. Today's headlines: there are forms of advertising, pangolin network alliance and other forms of advertising.
Tik Tok: There are three forms of advertising: giant system, luban system and Tik Tok+.
How to advertise in today's headlines, Tik Tok? Contact the local agent, open an account and advertise.
Without video editors, bidders, artists, etc. You can also entrust the operation of Tik Tok to an agent.
If necessary, please contact directly.
↓↓↓ You should have enough fans, and the video sent in Tik Tok should have a high broadcast volume. When you have a large number of fans to pay attention to, you can put advertisements by sending videos, but according to most people's thinking, putting advertisements is disgusting. After placing advertisements on the video, some fans may cancel their attention and the video playback volume will decrease. Take a Tik Tok yourself first, and then buy their "promotion service"
Second, find those Tik Tok network celebrities and ask them to help you advertise.