National fitness is different from competitive sports, and its participation is wider. How to better attract participants and make fitness more interesting, challenging and growing? Through some successful experiences, it is the best way to have a certain quality IP in fitness events.
According to the survey data, more than half of China sports men and women prefer badminton as a fitness program, second only to running. "Do you play badminton more in your circle of friends now, or do you run more in the sun?" Jia, CEO of Zhongyu Sports, raised this question in an interview with Xinhuanet Sports.
"Badminton is a sport that looks easy and is difficult to do. This feature makes a large number of golfers feel depressed, so the popularity has always been difficult to compare with running. But we use online games to design badminton events, create brand-new content, and make members' golfers more sticky and experience better. By organizing competitions in different cities, in order to get more points, our members chase competitions all over the country during the holidays and learn skills from friends all over the world. With the combination of sports and tourism, the industrial gold content of badminton has been explored in many dimensions. "
Zhongyu's city events have now covered 40 prefecture-level cities across the country. It is estimated that the number of real-name certified members will exceed 200,000 this year, and the future goal is to have 5 million members and fans. At present, each city has established an independent subsidiary with local partners to run the competition. City managers continue to hold points competitions in their daily operations, and all subsidiaries are profitable.