1, survey the market population base.

Under the background of determining the market operation site, we must first understand the population base of the operation site. So first of all, the requirement for opening a gym must be that there is a population of 10W or more within 3 kilometers, which is estimated by referring to the actual investigation. There can be no more than three competitors around. Too many such gyms will stimulate and saturate the current fitness market. After all, people who do business have a ceiling, that is, customers have a ceiling (unless you can differentiate from the new business model).

Then look at the communities, office buildings, banks, supermarkets and related industries near the business premises, so as to ensure that the population base around the market is true. It's not an empty city or a dead city (it's hard to do it in a market where population and capital are not flowing)

2. Investigate the local humanistic quality.

The fitness market, such as people with high cultural region, high education level, love learning, communication and reading, is basically good. Relocated households and nouveau riche seem to be rich on the surface, but in fact they have nothing to do with fitness, because many people have a superficial understanding of fitness and even other things, and fitness may be a forced capital in their eyes, and there is no benefit at all. Many of them are for card processing or consumption, and basically will not come for the second time. At most, I will start a business and hold a personal field. Such a market is still a good way to pre-sell and withdraw funds, but it is still very difficult to take root and survive for a long time.

Of course, humanistic quality can also be seen from that aspect. Here are a few small details, such as urban road planning. Roadside environmental protection facilities, such as the number of people concerned in Baidu Post Bar Area. Enter the communication groups of people nearby, such as WeChat Momo, and see their ways of speaking and attitudes. Education of the nearby population. Including eating breakfast, lunch and dinner to see local cultural literacy and business integrity. People who buy things are not atmospheric and do not belong to the stingy kind. Anyway, it's not that ignorant and vulgar. etc

Step 3 check the business premises

I believe this is a headache for many investors who want to invest in the real industry. In places with good geographical location, the venue rent is ridiculously high, and some even charge exorbitant prices. There is generally no direct person in charge of this. Most of them are middlemen, so for this kind of place, you can bargain mercilessly when you talk, don't think that the other group company, Wanda, etc. Just cutting vegetables. Of course, before you bargain, you must have professional management methods and models, otherwise many big companies will not reduce your rent without your professionalism. After all, besides looking at the rent, there is also the background and brand effect of the settled people.

According to the current market rent, the fourth-tier cities are about 1 yuan, the second-tier cities are about 2 to 3 yuan, and the 1 line is slightly higher at 2 to 5 yuan. Every square meter every day. By this standard, it is enough to open a fitness center. Of course, don't listen to the deception of those sales and investment consultants, because you didn't discuss the rent problem well in the early stage, and you will suffer a lot in the next few years. Maybe the developer didn't earn all the money you invested, and many middlemen only took one month's rent or a few months' commission. As for the latter, the middleman will not take care of it, but you have already invested, at least.

For a period of time, the rent problem, unable to pay the money, is easy to close down and run away, which is one of the reasons why many gyms, yoga studios and private classrooms have closed down. Because the rent is lower, even if your own business method is worse, you won't close the door because you can't afford the rent. Running a fitness center requires certain skills and methods, and not everyone can make a good investment in fitness. So as an investment, you must remember this point, which is the venue you are optimistic about. If you can't reach an agreement and the rent exceeds your budgeted return, you'd better not invest.

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