NIKE X MMW training suit series combines human movement data with fashion functions.
Matthew M Williams is an American designer (now living in Italy) and the manager of the new brand Alyx. He is famous for striking a clever balance between unique fashion aesthetics and practicality. Matthew M Williams cooperated with NikeLab to launch a series of men's and women's training clothes, pants and accessories, which integrated the design concept of human movement data and gave consideration to functions, while injecting fashion aesthetic characteristics.
Matthew williams cooperated with NikeLab to launch a series of training clothes for men and women.
Last year, AAE capsule series showed the design trend of future clothing in the form of T-shirts, and the basic design principles of this series also came from this. Its essence is to use digital design to transform the data of heat accumulation, sweating area and action mode expressed in the graph set into structured patterns, which represents a new way to produce high-level sports products. Kurt Parker explained, "When you master the way of visualizing data, you can start thinking about how to solve problems in different ways." For example, deep thinking on advanced thermoregulation or biomechanics is helpful to challenge the traditional clothing structure. Matthew M Williams mentioned that digital design and data let us see the future design trend. This helps us to see further development and more possibilities in the future. This helps us to have a different perspective and start thinking from it. Combining information with requirements is a very interesting experience. "
We all believe that although information and data bring new opportunities, only these can't be used in fashion design. The turning point was Matthew M Williams' point of view, who proposed to add a "more authentic feeling" to clothing. In this series, the most obvious way is to use "imperfection" to eliminate the stiff feeling of computer design. For example, women's middle vests are treated with raw edges. "How to interpret data in a humanized and idealized way requires the participation of designers. How to make products related to functional requirements and inject a little emotion at the same time will produce the power to strike a chord. This is my duty. " From Matthew M Williams' handling of burr details and the overall tone of Nike X MMW series men's short-sleeved shirts, we can clearly see the traces of emotional fashion expression.
Nike x MMW series applies digital design and data design methods.
The accessories selected by Matthew M Williams also contribute to the wide application of this series. Kurt Parker said that the fun of working with Matthew M Williams is to keep the leading edge of Nike design while bringing practical and fashionable functional value. Kurt Parker said, "The training series needs functionality that can be applied to various occasions, because we know that wearers don't just wear training clothes in the gym. You also need storage bags and some detachable and adjustable functions. Matthew M Williams designed a towel for this series because he knew that these things were also needed by athletes. " If towels are the most functional accessories, then the most interesting design is Nike sports socks, which also proves that Matthew M Williams really has the ability to inject freshness into classic products. Kurt Parker said, "I like this pair of socks very much. Its unique proportion and intimacy will produce a novel and familiar feeling with a little design. "