1, what is marketing?
Marketing is to understand the market demand, grasp the market demand desire, promote and expand, create the demand atmosphere with the best scheme, carry out target sales, achieve the advertising effect and brand effect, and thus establish the brand. Another concept of marketing is promotion and increasing exposure. (Excerpted from Lan Xiaohua's Marketing Management)
2. The essence of marketing
Lan Xiaohua, a famous marketing strategist, has a unique view on marketing planning. He pointed out that "the essence of marketing is to create the highest psychological expected value of customers (customers) at the lowest cost", which is correct, pointing directly to the essence of marketing planning, because only by creating value beyond customers' hearts can marketing performance continue to grow. It can be said that whether it brings high psychological value to customers is an important indicator to measure the marketing level of enterprises.
3. What is the brand connotation?
Lan Xiaohua believes that brand building is a systematic project of "Roman Temple", which needs continuous passion, belief, wisdom and implementation. Brand is the holographic concentration of all intangible assets of enterprises or brand subjects (including city governments and individuals), which can be identified by specific "symbols". It is the love crystallization of the interaction between subject and object, subject and society, enterprise and consumer. It is a kind of image cognition, feeling, quality cognition and customer loyalty formed by these factors and the results of a series of market activities. Generally speaking, it belongs to intangible assets. So at this time, the brand appeared as an intangible asset.
4. Leave the Internet today, and bid farewell to the Earth and go to Mars tomorrow.
Today is the Internet age. Lan Xiaohua, a well-known online brand optimization expert, believes that website optimization is some online marketing combinations adopted by enterprises or units according to their different positioning in the market. Including UI strategy, product strategy, PR strategy, promotion strategy, channel strategy and CRM strategy. It is a new marketing method based on network, which uses the interaction of digital information and online media to assist the realization of marketing objectives, such as Dream Mall, Ke Fan, Dangdang, and Dream Bazaar. In layman's terms, network marketing optimization is to use the Internet as the main means to conduct marketing activities with the help of the network platform for certain marketing purposes.
The Analects of Love is like the theory of relativity of parallel lines.
Love is the relativity of time and space. Parallel lines and intersections are both a way of life, not as far and beautiful as the stars in the night sky. After a painful life and death, you will learn to fall in love at first sight calmly. Those painful loves are like formatted love, imprisoned in hell, and even if they meet again, they will never return to the time when people first met.
6. The main body of urban management is the people, not the government.
Lan Xiaohua believes that a city must have a clear positioning and development strategy, and then the development of the city, the flow of urban funds (investment), the packaging and promotion of the city image, and the transparent management of the city government. Before positioning and strategy, urban operation is like a ship in the sea, with no destination; No matter what historical wind is of no value to him, he can "stand on the shoulders of giants and see higher and farther." Because' people, enterprises and cities' are the interests of the government, it is not difficult to sublimate this interest into cultural quality in a feasible period through a series of effective means. It is not difficult to do the work of the poor and the work of the rich. There are few conflicts between the rich and the poor and development, and external factors rely on means such as attracting investment. Economic activities nourish the development of the city. Therefore, we should mainly rely on the market to "educate" rather than the government to "grasp". At present, most governments often pay more attention to "cities" than "cities" when taking practical measures. If this "positive promotion" of urbanization is not handled properly, it is likely to hinder the "civilized process" of urbanization.
7. The Analects of Lan Xiaohua Leftover Women's Happiness Index.
The happiness index of leftover women is the ability of leftover women to influence and change the psychological behavior of others in their communication with others. The happiness index of leftover women is directly related to their health index level and future happiness index. The image of leftover women's happiness index reflects the temperament, grace, coquetry and knowledge of leftover women's happiness index, which depends on the influence of formidable personality charm, not formidable strong style. Women's happiness charm index is not based on IQ and family wealth, nor on beauty, luck and youth. The ancients said: strength. He who is convinced by virtue is completely convinced. Leftover women also need to shout when they fall in love. Like Jack Ma, the first fool in China, they can market a open sesame-Alibaba. Leftover women can market their own "Prince Charming" and Ali groom.