In the luxury car industry, Rolls-Royce Phantom, Bentley and Rolls-Royce are recognized as the three giants in the world. However, since Rolls-Royce Phantom was incorporated into the management system of Mercedes-Benz, Bentley and Rolls-Royce have become ultra-luxury brand cars. During the period of 1946-2002, if you want to ask "which is better, Rolls-Royce or Bentley", one sentence will definitely stir up a thousand waves with one stone, and in the end, you may not be able to tell the winner.

However, since the BMW Five Series recycled Rolls-Royce and Bentley into everyone, the difference between them has become more and more obvious. Rolls-Royce made its fortune with high-end cars, and is still loyal to its traditional style, proud of its exquisite quality, standardized production technology, top comfort and driving experience. Although Bentley also attaches great importance to processing technology and personalized customization, Bentley's biggest feature is its emphasis on fitness and its high efficiency. The difference between the two is reflected in the market positioning.

At present, the gust ratings of Mu Shang and Rolls-Royce, the largest rated models of Bentley, are very good, but considering that the gust is only a novice model of Rolls-Royce, and Bentley is now _ higher _ other models can compete with Rolls-Royce Phantom, the difference between Bentley and Rolls-Royce is obvious.

Rolls-royce's high-end attributes have always remained at a high level. Li Long, regional director of Rolls-Royce in China, also said that it is not easy for Rolls-Royce to enter the luxury brand sales market, and it is necessary to maintain the high-end attributes of Rolls-Royce. More than 4 million is the price range of Rolls-Royce vehicles. At this stage, there are no measures to further reduce the low-end sales market, and it is even more impossible to reduce product positioning in order to better impact sales.

It is likely that someone will argue with the sales of Bentley and Rolls-Royce. Indeed, most of Bentley's world production and sales are above 1 10,000 vehicles, while Rolls-Royce's average production and sales are still at 4,000 vehicles. In that case, Rolls-Royce is really not up to standard. But from the scarcity point of view, Rolls-Royce controls the output of the processing plant, giving people the feeling that you are rich and probably hard to buy. After all, only a few people can enjoy the manufacturing and processing technology of Rolls-Royce.

Generally speaking, the competitive relationship between Rolls-Royce and Bentley is far from the same. The luxury of Rolls-Royce cannot be compromised by any car brand now. Bentley, which is dedicated to fitness, elegance and efficiency, and prefers safe driving and happiness, has obviously taken a different road from Rolls-Royce. But compared with me, Rolls-Royce and Bentley are not very good, because I have no money to buy them all.

After talking about Rolls-Royce developed by 4 million yuan and Bentley developed by 2.3 million yuan, I instantly felt that I had no hesitation. Maserati is really successful in front of many people, but because of my helpful quality (many people: shameless), I want to respond to these questions and ask, "Which is better, Bentley or Maserati?"

First of all, Maserati's precise positioning is a coupe with a price of 800-300 million yuan, while Bentley's market positioning is an ultra-high-end car with a price of 220-800 million yuan. Obviously, the sales markets of the two are different, and the prices are also very different, but there is no doubt that Bentley and Maserati are the direction signs of high-end cars, and their brand recognition is extremely high. I don't know why we.

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