You stand on the 1 floor and look out. It's all details, things around you, street quarrels, illegal parking.

When you stand on the 10 floor and look out, you can see the geographical features of the local area and within one kilometer of Fiona Fang.

When you stand on the 100 floor and look out, you can see the overall situation, the layout of urban traffic and the distribution of various resources.

Every floor has the knowledge of every floor.

But only when you see a higher place and go back to the 1 layer will you understand different angles, see the depth of the problem and never forget the details.

When a group of people were fighting for a piece of gold, someone picked up a diamond and left.

It's not that people who rob gold are unable to rob diamonds, but that they simply don't know that diamonds are more valuable than gold, and diamonds are beyond their knowledge.

My teacher once said a word:

I know how to make money, but that was the first time I heard of "making cognition".

Every time we do something, we are actually doing two things:

One is to make money, and the other is to earn cognition.

Xiao Zhang opened a gym, and the business was very hot. So Xiao Zhang thought, since I can do it so well, I will copy this ability and open more stores, so that I can make more money.

As a result, Xiao Zhang opened two more stores, and in less than a year, the two stores closed down one after another.

We often say that the hardest thing to do business is "from 0 to 1". Once you have 1, you can copy from 1 to n.

However, why did Xiao Zhang fail to copy "1" once?

Because Xiao Zhang's first gym was successful because it was opened in the middle of several office buildings and there were many white-collar workers, so it was convenient to come to the gym after work.

The two stores that Xiao Zhang later opened did not have this location advantage. So this "1" cannot be copied as "n".

Later, Xiao Zhang learned his lesson. In site selection, he pays special attention to the matching of surrounding office buildings, schools and communities, and sets the size of the gym according to the size and needs of the crowd. Slowly, he fumbled and opened three more stores, all of which were profitable this time.

Vigorous, Xiao Zhang opened five more stores, which is still profitable.

At this point, Xiao Zhang has been able to copy from 1 to N and has the ability to open a chain store.

Xiao Zhang opened his first gym and did make money, but he didn't earn the knowledge of opening a chain store, so he failed as soon as he opened the store.

Later, Xiao Zhang opened three more stores to explore the profit model of the gym. This process is to earn cognition. If you earn knowledge, you can earn more money, so all five small stores make money.

Therefore, unless you can constantly upgrade your cognition, you will never make money outside your cognition.