In order to ensure the success of the activity, we need to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. So how to make a scientific activity plan? The following is a sample essay (7 articles in general) of cosmetic creative activity scheme that I have compiled for you for your reference, hoping to help friends in need.
Cosmetic creative activity plan 1 1. Customs clearance for couples on Tanabata.
Activity time: xx, X-xx, X.
Activity content:
During the 1. event, customers can go to the event site to participate in the event after spending all the money in 300 yuan in one day.
2. A cashier receipt is limited to one time per person. The number of prizes is limited while stocks last.
Three entry modes:
1, however, I feel the harmonious heartbeat of the sacred unicorn. When the two fight, one trick is to guess. The rower can only guess the words on the board through body language, and if he answers correctly, he will be promoted.
2. One person writes his favorite dishes in one minute, and the other person also writes the other person's favorite dishes in one minute, at least X, and only after answering more than 6 can he be promoted.
3, love songs duet, get applause, win.
Second, boyfriends make up their girlfriends.
Activity time: xx, X-xx, X.
Activity content:
On the same day of Valentine's Day in China, couples held a makeup contest for their boyfriends and girlfriends in groups in a cosmetics store. The final makeup is graded by guests and customers, and the group with the highest score gets the corresponding prize.
Prizes:
The first level: two roses.
Level 2: 2 movie tickets.
The third level: specify a set of products.
Cosmetic creative activity plan 21. Activity theme:
Happy Women's Day
Second, the purpose of the activity:
Women's Day promotion is one of the most important activities in cosmetics promotion, and it is also the first important activity in the New Year. It is necessary to stimulate consumers' desire for shopping through this activity and make a good start for sales in the new year.
Third, the activity time:
March 5th March 12
Four. Activities:
(1). During the activity, anyone who enters the store will be given a free gift.
(2) For consumption in 38 yuan, send a gift.
(3) You can get free gifts when you spend 138 yuan.
(4) If the consumption reaches 238 yuan, a free copy will be given.
(5) If the consumption reaches 338 yuan, a free copy will be given.
(6) Anyone whose birthday or wedding anniversary falls on March 8th can come to our store with relevant certificates to receive a copy of CCTV advertising flagship brand products with the value of 69 yuan.
(7) When members are present, they can enjoy double points+value of Ms. Zikelu's boxed travel package in 25 yuan.
Verb (abbreviation of verb) implementation steps:
(1), two days before the event, inform members of the event content by SMS and send holiday wishes.
(2) Get ready
(3) Two days before the event, put up event posters and X-boxes at the eye-catching position of the store and at the door of the store.
(4) Distribute leaflets around the store during the activity.
Cost budget of intransitive verbs:
Cafe 300 yuan
X-frame 40 yuan
Poster 25 yuan
Leaflet 200 yuan
Other expenses 500 yuan
Total 1065 yuan
Cosmetic creative activity scheme 3 I. Purpose of the activity
1. Attract consumers through low-price promotion, earn commodity sales and improve store sales performance.
2. Develop new customers for the mall, while retaining old customers.
Second, the theme of the event
Summer is a good time to change your skin so that it can breathe easily.
Third, the activity time
20XX May 20th to May 22nd.
Fourth, the venue
All the shops in Xidan Shopping Mall in Beijing.
The way and content of verb (verb's abbreviation) activity.
1, special promotion: during the activity, two special effects products will be launched every day for consumers to choose from.
2, brand discount: cosmetics counters, some brands participate in discount promotion, only, Ponzi, Mary Kay, Maybelline, Shiseido, Nature Hall and other brands at least 60% off.
3. Give it when it is full: Consumers can get a sample of skin care products if they spend over 100 yuan at a cosmetics counter.
4. Empty bottles for shopping vouchers: Consumers can get shopping vouchers ranging from five yuan to ten yuan by taking the empty bottles of cosmetics they usually use to the corresponding brand counters. When buying other goods, you can use shopping vouchers to offset part of the amount.
Cosmetic creative activity scheme 4 I. Theme
In your festival, you are the master of health and beauty, and I am the master of activities. Taking March 8th as the breakthrough point, it embodies the idea that products make women healthier and more beautiful. Taking 3 15 as the breakthrough point, it reflects the image of excellent product quality and trustworthy.
Time: March 8-March 15.
Second, the purpose
Continue to establish the brand image of Hasty in consumers' minds: health, beauty and high quality.
Third, the content
(a) in-depth display of product features.
Schematic diagram of acupoints, acupoint stimulation techniques and skin care techniques specifically publicize the use of Hester, how to lose weight and keep fit, and care for the skin, not only in the shower. Make a small card and hand it out.
(2) Buy gifts, body lotion for Hastie shower, and two or more scarves. Gifts are not accumulated.
(3) Forge a hasty shower
Consumers hold counterfeit products of Hester shower in their hands, and the words "health care", "spa" and "VC" are written on the publicity package; In the propaganda function, it is the same as or similar to Hester's product description, but the product is inconsistent with the propaganda; Structurally, the handle is filled with filler, which tells us some differences from our products and the feelings of inferior products after use. You can change the shower. The redeemer must hold the packaging, publicity materials and other relevant information of the counterfeit products. Limited to two. (Please strictly review all agents)
Note: All agents should carefully register the distribution of gifts and activities and send them back to the company after the activities.
Cosmetic creative activity scheme 5 With the arrival of this "Double Eleven", we decided to hold an activity to promote brands and shops.
I. Theme of the event
Tell your favorite TA loudly.
Second, the activity time
20xx 165438+ 10/month1/day.
Third, the object of the activity
/kloc-single men and women around 0/8-40.
IV. Purpose of the activity
Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the store, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the store arm itself with all its strength. The team in the store carefully creates a beautiful makeup for you. This is also an excellent opportunity for stores to enhance brand awareness and increase customer trust.
Verb (abbreviation of verb) activity content
Activity plan 1: It seems that I like you loudly.
During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people can also get "paired" and "lifetime" product packages in the store. These love packages are prepared for consumers free of charge in the store while stocks last.
These activities are free to participate. All the guests present can get samples of cosmetics and send them to their favorite partners after purchasing high-end in-store products. If the confession is successful, the two will go to the "Happiness Gate" to receive the gift from the store.
Activity plan 2: Happiness is within reach.
At the Singles' Day event site of 20xx165438+1October 1 1, as long as customers go to the site to buy products, 100% can win the prize. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.
Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in in-store activities in the future. Of course, if the store can really be a couple, there are also many beautiful women.
Cosmetic creative activity scheme 6 I. Promotion purpose:
1, expanding the popularity and influence of cosmetics stores in the local area;
2. Establish the brand image and popularity of cosmetics stores;
3. Stimulate the market, increase sales and increase new customers;
4. Improve the loyalty of cosmetics shops and consumers;
Second, the promotion theme:
Mid-Autumn Festival Storm, Perfect Experience —— Creating Charming Women
Third, the promotion time:
From September 65438, 2005 to September 65438, 2007
Fourth, the promotion location:
Cosmetic shop
Verb (abbreviation of verb) specific content of the activity:
Preparation before promotion:
1. Training: Provide professional guidance and training to the employees of cosmetics stores before the activity, including: product aspects, professional technology (having a preliminary understanding during the experience), promotion methods and skills, distribution methods, clerk scheduling and details of the whole activity process.
2. Select local professional and influential media and publish advertisements related to the promotion activities one week before the promotion.
The advertising content includes:
A. promotion time;
B. promotion purpose;
C. benefits gained by participants;
D. Promote store address, official account number of WeChat, telephone number, contact person, etc.
3. Delivery: Print attractive leaflets according to the actual situation and deliver them in the crowded area near the cosmetics store one week before the event (small gifts can be attached);
4. Telephone invitation: make an appointment with the old customers of the cosmetics store by telephone one week in advance, and briefly explain the preferential policies of this activity;
5. Encourage old customers to bring new customers, accept customers through multiple channels, and highlight the theme of "Mid-Autumn National Day Storm, Perfect Experience-Creating Charming Women" to attract customers;
6. Preparation of movable items:
A, product display platform;
B, banners, "glamour star" list, blank POP；;
C, conditions permit skin tester and display.
D, if there are lottery items, prepare lottery boxes and lottery tickets;
E. discount cards such as membership cards;
F, customer information documents, product project promotion books, and various promotional materials;
G, best-selling products are fully prepared;
H related gifts and materials.
7, cosmetics store layout:
A. Main publicity points in the store and related promotional products POP；;
B, the theme of the banner activity at the entrance of the cosmetics store, and the honor list of "Daily Charm Star" in the store;
Cosmetic creative activity plan 7 I. Determine the theme of the activity
Activity theme:
Beauty on the moon, Mid-Autumn Festival, XX cosmetics store, you will be there.
Venue: XXX cosmetics store
Activity date: September 15 to September 17.
Purpose of the activity: to promote Mid-Autumn Festival sales, stimulate customers' desire for consumption, and improve the sales performance of cosmetics stores.
Second, the publicity work of the event
1. Half a month before the Mid-Autumn Festival, go to the nearby community to distribute leaflets.
2. If it is a large chain store, you can also go to local newspapers and magazines for publicity and build momentum in advance.
3. Make Mid-Autumn Festival posters and publicize them in the form of exhibition boards.
4. Send out Mid-Autumn Festival promotion information through WeChat, Weibo, information and telephone.
Third, publicity materials.
1, joint promotion-buy one and get two free.
Joint promotion is an amazing way to win in cosmetics store sales. In the Mid-Autumn Festival, cosmetics stores can cooperate with mooncake merchants and enjoy the sales climax together. In fact, the method is very simple, that is, on the day of the event, the activity of "buying xx cosmetics to send moon cakes" will be launched. As long as customers spend over XX yuan that day, they can get VIP experience coupons and a beautiful moon cake. Mooncake merchants can give coupons from cosmetics stores to consumers in the same way to achieve the purpose of mutual promotion.
2. Discount promotion-20% off the whole audience.
Discount promotion is the fastest and most effective way for cosmetics stores to sell. On the day of Mid-Autumn Festival, we can give customers enough discounts in the form of "25% off the whole audience" to buy all cosmetics, skin care products or special products in the store. Although discount promotion will reduce the profit of cosmetics stores, it is easy to win the favor of customers and retain more customers.
3. Promotion of activities-Mid-Autumn Beauty Activities
The activity of "Beauty under the Moon" should be centered on the service to customers, and on this premise, reasonable promotion methods should be carried out, so as to win the hearts of customers. Therefore, some activities that customers like can be carried out on the day of the festival, such as Mid-Autumn Beauty Activities. Dress up the cosmetics store poetically, and then invite the customers of the cosmetics store to taste moon cakes and enjoy the moon together.
Four, Mid-Autumn Festival promotional advertising words
1, Mid-Autumn Festival, Love is XX cosmetics store.
2, Mid-Autumn Festival, free makeup, masks, etc. , 20% off the audience.
3, Mid-Autumn Festival family fun, good days to send gifts