Paper Keywords: website management; Economic benefits; Sports socialization; Commercial sports venues
Starting from the importance of stadium management, this paper analyzes the problems existing in the original stadium management in China, and shows the development prospect of future stadium management. It is pointed out that only by changing the concept, adjusting the investment structure, strengthening the management and use of stadiums and gymnasiums by applying the principle of economic management, actively meeting the needs of society and expanding the legal scope of management by relying on its own advantages can the management of stadiums and gymnasiums develop healthily.
1, the importance of sports ground management
The level of sports development in a country is closely related to stadiums, which directly affects the enthusiasm of participants and the normal play of athletes' technical level, so the management of stadiums is very important. The venue is a necessary objective condition for sports activities. The management department of stadiums and gymnasiums should do a good job in the management of stadiums and gymnasiums, maintain and build stadiums and gymnasiums, improve the efficiency of the use of stadiums and gymnasiums, and protect stadiums and gymnasiums from illegal occupation. Secondly, stadiums and gymnasiums are the infrastructure for sports development. In the process of the vigorous development of sports and the improvement of national physique, stadiums and gymnasiums have also made indelible contributions, but for a long time, people have always held one-sided views on the management of stadiums and gymnasiums.
? Some enterprise leaders ignore the relationship between venues and achievements, pay one-sided attention to sports achievements and ignore the management of venues, which makes the development of sports cause lack of necessary objective environment.
? For a long time, sports management has also been influenced by the traditional thought that sports is a social welfare undertaking, not an economic account. Did not make a fuss about less investment and more benefits, and did not give full play to the functions of sports venues.
? For a long time, stadiums and gymnasiums have only been used for sports training or competitions, without considering providing necessary services for the improvement of national quality.
With the deepening of reform and opening up, the management of sports venues has also changed from supply-oriented to management-oriented, and a number of new management talents who understand management and love sports are gradually growing. While ensuring sports training and competitions, they strive to tap their potential and organize venues to open to the society. After obtaining a wide range of social benefits, the economic benefits have also achieved fruitful results, thus promoting the construction and development of venues. At present, the status and importance of stadium management in the whole sports system are more and more recognized by people, and the management of stadiums will surely enter a new stage.
2. The management concept and development prospect of sports ground management.
2. 1 Basic ideas
With people's attention to health, the number of people taking part in physical exercise is increasing. Although the present sports facilities have been greatly improved, they are far from meeting the needs of national fitness. With the increasing enrollment of schools, the number of stadiums and the number of students can no longer meet the proportion requirements stipulated by the State Education Commission. Therefore, the construction and management of stadiums and gymnasiums has become an issue that cannot be ignored and needs to be solved urgently. Wu Shaozu, former director of the State General Administration of Sports, once pointed out that sports, as a member of superstructure culture, is unlikely to invest a lot of money in building venues and facilities and buying sporting goods under the current national economic conditions, so it is necessary to take the road of improving economic benefits? . Therefore, the sports department should rely on its own advantages, broaden the financing channels, open up more financial resources and encourage the society to run sports. At the same time, tap the potential, strengthen the management of venues, improve the utilization rate, and firmly take the road of improving economic benefits. In addition, China's sports funds are mainly allocated by the state, supplemented by social fund-raising. The sports department should make use of the advantages of sports itself to industrialize, organically combine the activities run by the state and the society, and tap funds from various channels to greatly improve its hematopoietic function. This is not only conducive to improving the enthusiasm of all sectors of society to run sports, but also to reducing the burden on the country, promoting the development of social and economic construction and opening up broad prospects for the socialized development of sports.
2.2 Specific measures
With the continuous improvement of people's living standards, the increase of income and the enhancement of health awareness, people voluntarily put part of their funds into fitness. That is, spend money on health? This has laid a solid foundation for the development of the sports market. The content of national fitness activities has also increased from a single broadcast campaign to various projects and different types and forms of sports activities. In this case, the managers of stadiums and gymnasiums should change their ideas, improve their comprehensive quality and professional ability as soon as possible, make use of existing stadiums and gymnasiums, expand service items, provide people with various forms of comprehensive services such as fitness, rehabilitation and entertainment according to people's needs, rent venues, open stadium facilities and sports equipment to the public, and open sports salons, clubs and guest houses with spare rooms. By absorbing these consumption funds from the masses, rebuilding and building some large and medium-sized stadiums and gymnasiums, so that they can not only undertake and hold large-scale sports competitions, but also carry out mass sports activities, which will play an important role in developing China's sports undertakings and enhancing the health of the whole people.
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