1. Inverted culture.
A word that all employees of Taobao will mention. This enterprise, which was established during the SARS period, is also the origin of this inverted culture. Alibaba has employee recognition.
In order to catch up with SARS, the employees of the whole company are basically isolated and work at home. For the sake of health, everyone chose this handstand activity as a fitness method at home. So from the beginning, handstand was only a limited project.
The easiest physical activity to complete in space. But the promotion of this culture is also due to the idol effect. Ma Yun's idol is the player of volleyball women's generals in that era.
Yumiko Araki. In order to play this role well, she practices handstand at home every day. At the same time, Ma Yun invited her to visit Alibaba headquarters. In order to meet her, the employees began to practice handstand, and they also made many tricks.
Until Ma Yun gave a dead order and promoted handstand to a political task, both men and women had to learn. 1. You think you can't do it, but you can. Ma Yun said that female employees will find it difficult to overcome psychological barriers.
Thin employees will find it difficult, Ma Yun said, handstand is the best exercise.
It must be good to keep practicing. If a person can't do it, he will succeed with the help of others. This is teamwork. On Forbes
There is a photo of five or six employees standing upright on the grass under the willow trees by the West Lake, without any wall support. Their feet were tightly held by colleagues, and Ma Yun stood by with a smile and hand in hand. 3、
Everyone should learn to stand upside down, because when you stand upside down, blood pours into your brain, and you can see the world from a completely different angle in peacetime. If you think about the problem, you will find an incredible angle. At this level, you can finally stand on your head.
Cultural significance. Because, what he said is the angle and method of knowing the world.
2. Martial arts culture. In Taobao, people don't call each other by their real names, but by their flower names instead. People who step into Taobao for the first time will feel very strange, because the business card handed over by the person who received you has a name under it.
Line nickname-flower name. This flower name comes from the name in Jin Yong's martial arts novels.
Go deep into Taobao again, enter Taobao Company, and receive external visitors in the reception room. The doors all say "Peach Blossom Island", the conference room says "Lingjiugong" and the VIP room says "Guangming Top". In this office of several hundred square meters, but
In order to temporarily forget the outside world, walking in the place created by Jin Yong, I looked up and saw Zhang Sanfeng and Xiao Feng.
Heroes such as Guo Jing or beauties such as Rosa and Xiao Zhao. These flower names become the unique ID of Taobao employees on Taobao. All members only need to add their names on Taobao Want Want to talk to them directly. On the other hand,
Ma Yun obviously cultivated a chivalrous spirit among his employees.
Although it only appears in the martial arts world, it is more precious in the real society because of scarcity.
In Taobao's corporate culture, there is an obvious martial arts culture from form to content. Taobao's customers come from all corners of the country. Ma Yun hopes to create the most beautiful order with Jin Yong's culture as the starting point. All right.
Chivalrous, fair, reasonable and mutually beneficial.
3. clerk culture in the initial embryonic form of Taobao, the bustling BBS communication gave birth to a teahouse-style structure.
Shop assistants-used to refer to these employees who serve the website. This word shows one's own position, that is, the person who serves customers. In TV and movies, we can see that two students in teahouses and restaurants used to meet guests.
People say hello and take good care of them. I just hope that Taobao employees can learn what hard-working shopkeepers were like in the old days.
Customer's service attitude. Shoppers will never bully customers in Taobao.